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Sunday 10th March 2013

  1. Mythbusting: Engineering a Viral Video to

    Solo / Dual / Panel on Sunday 10th March

    No matter how you do the math, there's no ROI on a video that doesn't get any views. So you just have to make your video go ‘viral', right? But ...

    At Austin Convention Center, Room 18ABCD (map)

  2. Style Goes Viral: The Future of Fashion to

    Featured Session on Sunday 10th March

    Etsy. Pose. The Sartorialist. The traditional fashion industry has been completely upended by social media and the explosion of self-styled tastemakers. This panel will explore these democratization of high fashion ...

    At Long Center, Dell Hall (map)

Monday 11th March 2013

  1. The Sweet Science Of Virality: You Are Bad At It to

    Core Conversation on Monday 11th March

    You are bad at Facebook. We are less bad at it than you. Also, the vast majority of your audience is probably on Facebook. (Unless you are Pinterest, but they ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

Tuesday 12th March 2013

  1. Virtual 2Pac: Setting the Stage for a New Form of Entertainment to

    Next Stage on Tuesday 12th March

    A year ago at Coachella, 90,000 fans had their collective minds blown when a “virtual” version of the late rapper Tupac Shakur joined Snoop Dogg onstage for a live, original ...

    At Austin Convention Center, Next Stage EH 3/4 (map)

  2. The Smile Epidemic to

    Solo / Dual / Panel on Tuesday 12th March

    The Smile Epidemic session will teach us how to shift our limited attention, using an innovative, science-based social sharing tool that increases levels of happiness in individuals and organizations. Pro-athlete ...

    At Omni Downtown, Austin (map)

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