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Friday 8th March 2013

  1. Lean Forward & Back: Social Video Can Have It All to

    Solo / Dual / Panel on Friday 8th March

    Can great technology and elegant UX solve the problem of how to fully engage audiences with online video while still providing a “lean back” viewing experience? Or are these two ...

    At Austin Convention Center, Room 12AB (map)

Saturday 9th March 2013

  1. How Twitter Has Changed How We Watch TV to

    Solo / Dual / Panel on Saturday 9th March

    Social media has had a dramatic impact on how we watch television, with Twitter leading the way for a social TV revolution. Social television - the term used to describe ...

    At Austin Convention Center, Room 18ABCD (map)

  2. Get Ready to Rumble! How WWE Is Crushing Social TV to

    Solo / Dual / Panel on Saturday 9th March

    With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world's digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  3. Deadliest Catch's Twitter for Tough Guys to

    Solo / Dual / Panel on Saturday 9th March

    Social media is a pervasive part of our lives – from how we connect with our family & friends to how we consume media. But is it for everyone? How ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

Sunday 10th March 2013

  1. Death of the Couch Potato: The Future of Social TV to

    Solo / Dual / Panel on Sunday 10th March

    Steve Jobs was famously quoted as saying “You watch television to turn your brain off and you work on your computer when you want to turn your brain on.” The ...

    At Austin Convention Center, Room 18ABCD (map)

Monday 11th March 2013

  1. Your TV Knows Who You've Slept With to

    Future15 on Monday 11th March

    Well, not yet. While digital personalization has touched most of the marketing mix, the TV spot has continued to hold strong. Interactivity has flirted with those :30s and :60s, but ...

    At Hilton Austin Downtown, Room 615AB (map)

  2. The Social Media Chef to

    Solo / Dual / Panel on Monday 11th March

    Eddie Huang is one of the food world's brightest young stars, boldly redefining American identity for the 21st century as a writer, chef, entrepreneur and TV personality. Huang was born ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

Tuesday 12th March 2013

  1. Media Crossroads: Which Way Is Up? to

    Featured Session on Tuesday 12th March

    How is the television industry changing to meet the changing tastes / demands of today's most wired consumers. Acclaimed businesswoman Lauren Zalaznick shares her insights about the future with industry ...

    At Long Center, Dell Hall (map)

  2. High School Athletics & Exploitation of Athletes to

    Core Conversation on Tuesday 12th March

    From more games being televised on sports cable networks to in-depth analysis by Internet recruiting services and on social media platforms, high school athletes have never been more visible or ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

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