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Saturday 9th March 2013

  1. Get Ready to Rumble! How WWE Is Crushing Social TV to

    Solo / Dual / Panel on Saturday 9th March

    With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world's digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. How Peep Culture Hacked Your Reputation & Brain to

    Solo / Dual / Panel on Saturday 9th March

    In his book 'The Peep Diaries' & doc 'Peep Culture,' Hal Niedzviecki notes our willingness to bare everything for entertainment, profit & reputation. Even if we don't aspire to fame, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  3. When Does Selling Your Body = Golden Opportunity? to

    Solo / Dual / Panel on Saturday 9th March

    You've seen the extravagant sponsorship deals with athletes in the NBA, NFL, and NASCAR. But how often how do you hear about US athletes—the best in the world in a ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  4. Make It Rain with Mobile: Turn Data into Dollars to

    Solo / Dual / Panel on Saturday 9th March

    Of all media companies, consumers use The Weather Channel the most across all platforms - television, online and mobile. Most content producers and advertisers are begging for customer information, but ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  5. The Rise of Contextual Social Networks to

    Solo / Dual / Panel on Saturday 9th March

    Social networks rise and fall as people try to find a site that satisfies their social needs, and the “one-size fits all” networks may no longer hold the value that ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  6. Real Talk: The Social Customer Service Shift to

    Solo / Dual / Panel on Saturday 9th March

    Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  7. What's Up, DOC? Social Engagement in Disasters to

    Solo / Dual / Panel on Saturday 9th March

    Dell and American Red Cross will present a case study about their collaboration to create a social engagement center dedicated to humanitarian relief. Panelists from both Red Cross and Dell ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

Sunday 10th March 2013

  1. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  2. Social Circles vs. Social Media to

    Solo / Dual / Panel on Sunday 10th March

    This panel will look at how people socialize online and offline – and how these interactions affect each other. Just as they do in real life, people on social networks ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  3. Social Media Was Fun. Has Measurement Killed It? to

    Solo / Dual / Panel on Sunday 10th March

    Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it's let the marketers take over! ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

Monday 11th March 2013

  1. Eating to Live Online: Virtual Food & Real Life to

    Solo / Dual / Panel on Monday 11th March

    Food may be the new rock and roll, but there's a lot to hate about current food culture. The conversational territory is carved up into ridiculous feats of gluttony, Rube ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. Is Social Media Making Us Sick? to

    Core Conversation on Monday 11th March

    Social Media—Facebook, Twitter, blogs—have united the world like never before, enabling connectivity across time and place. Yet despite these assumed benefits of increased communication, research suggests that we have never ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  3. Digital Drama: Growing Up in the Age of Facebook to

    Solo / Dual / Panel on Monday 11th March

    The rise of social media and mobile technology has forever altered the social landscape teenagers navigate. It hasn't necessarily made kids meaner, or bullying more prevalent, but it has changed ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  4. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  5. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  6. One Million Strong: Social Media & the U.S. Army to

    Solo / Dual / Panel on Monday 11th March

    How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  7. Hack You: The Human Body Is the Next Interface to

    Solo / Dual / Panel on Monday 11th March

    Today's breakthroughs in “Bodytech” include a host of incredible innovations that will transform our bodies, communication, society -- even the human psyche. This provocative duo presentation, sponsored by IEEE, will ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  8. The Sweet Science Of Virality: You Are Bad At It to

    Core Conversation on Monday 11th March

    You are bad at Facebook. We are less bad at it than you. Also, the vast majority of your audience is probably on Facebook. (Unless you are Pinterest, but they ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

Tuesday 12th March 2013

  1. Is It Social Media or Is It Journalism? to

    Core Conversation on Tuesday 12th March

    It's well-known that publishing and/or broadcasting news has gone from a one-way lecture to a multi-directional conversation. This core conversation will discuss the many ways that journalists and news companies ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  2. Who Owns Your Fans? Not You! to

    Solo / Dual / Panel on Tuesday 12th March

    You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)