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  1. Spreadable Media: Value, Meaning & Network Culture to

    Featured Session on Friday 8th March

    How can we better understand how content circulates within contemporary networked culture? The collective decisions people make about whether to pass along content are profoundly reshaping the media landscape. Many ...

    At Austin Convention Center, Ballroom EF (map)

  1. Digital Drama: Growing Up in the Age of Facebook to

    Solo / Dual / Panel on Monday 11th March

    The rise of social media and mobile technology has forever altered the social landscape teenagers navigate. It hasn't necessarily made kids meaner, or bullying more prevalent, but it has changed ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  1. How Twitter Has Changed How We Watch TV to

    Solo / Dual / Panel on Saturday 9th March

    Social media has had a dramatic impact on how we watch television, with Twitter leading the way for a social TV revolution. Social television - the term used to describe ...

    At Austin Convention Center, Room 18ABCD (map)

  1. OMMA: Marketing Implications of Facebook's Graph Search to

    Solo / Dual / Panel on Friday 8th March

    One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This ...

    At AT&T Conference Center, Salon C (map)

  1. The Rise of Contextual Social Networks to

    Solo / Dual / Panel on Saturday 9th March

    Social networks rise and fall as people try to find a site that satisfies their social needs, and the “one-size fits all” networks may no longer hold the value that ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Cory Booker: The New Media Politician to

    Featured Session on Sunday 10th March

    Few politicians use social media as openly, or prolifically, as Cory Booker. As the mayor of Newark, New Jersey, he has used Twitter to interact with his constituents on a ...

    At Long Center, Dell Hall (map)

  1. A Home on the Web: The State of Blogging in 2013 to

    Solo / Dual / Panel on Saturday 9th March

    When Matt Mullenweg started blogging 10 years ago, he was looking for a permanent home on the Web. His passion for blogging led him to develop WordPress, the most popular ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  1. Lean Forward & Back: Social Video Can Have It All to

    Solo / Dual / Panel on Friday 8th March

    Can great technology and elegant UX solve the problem of how to fully engage audiences with online video while still providing a “lean back” viewing experience? Or are these two ...

    At Austin Convention Center, Room 12AB (map)

  1. The Big Power Shift in Media to

    Featured Session on Tuesday 12th March

    When SXSW Interactive began, blogging was new, people still sent email forwards, and print media stocks were at record highs. The South By crowd knew a big change was coming ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  1. Sources in the Social Media Age to

    Solo / Dual / Panel on Saturday 9th March

    As social media destroys previous conceptions of reporters, their sources and the "audience," journalism is being re-defined by the minute. It's also letting people on all sides of the equation ...

    At Austin Convention Center, Room 12AB (map)

  1. #pathonly: Social's Shift Towards Real Privacy to

    Solo / Dual / Panel on Friday 8th March

    Dave Morin and Path have always maintained that privacy controls should be simple and that your data always belongs to you. Discover why building privacy and control directly into a ...

    At Hilton Austin Downtown, Salon FGH (map)

  2. NASA: Sharing Space to

    Solo / Dual / Panel on Friday 8th March

    The nation's space agency has embraced the use of social media to reach out, engaging new audiences in new ways and giving people behind-the-scenes access to areas rarely seen by ...

    At Omni Downtown, Capital Ballroom (map)

  1. Shaq Goes Social: The Big Interview to

    Featured Session on Monday 11th March

    He has retired from pro basketball, but that doesn't mean Shaq has slowed down. Four-time NBA champion Shaquille O'Neal gives his opinions on social media, startups, online comedy, as well ...

    At Long Center, Dell Hall (map)

  1. Landing NASA's Curiosity Rover Online (& Mars!) to

    Solo / Dual / Panel on Sunday 10th March

    A tweet that will live in infamy, "GALE CRATER, I AM IN YOU" heralded a new era of space exploration and conversation between NASA and the general public. As the ...

    At Omni Downtown, Lone Star (map)

  1. Does Social Marketing Even Work? to

    Core Conversation on Saturday 9th March

    Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  2. Social Storytelling Meet Up to

    Meet Up on Saturday 9th March

    Get together with other social storytelling experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the ...

    At Empire (map)

  3. Make It Rain with Mobile: Turn Data into Dollars to

    Solo / Dual / Panel on Saturday 9th March

    Of all media companies, consumers use The Weather Channel the most across all platforms - television, online and mobile. Most content producers and advertisers are begging for customer information, but ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Death of the Couch Potato: The Future of Social TV to

    Solo / Dual / Panel on Sunday 10th March

    Steve Jobs was famously quoted as saying “You watch television to turn your brain off and you work on your computer when you want to turn your brain on.” The ...

    At Austin Convention Center, Room 18ABCD (map)

  2. Social Media Was Fun. Has Measurement Killed It? to

    Solo / Dual / Panel on Sunday 10th March

    Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it's let the marketers take over! ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Hack You: The Human Body Is the Next Interface to

    Solo / Dual / Panel on Monday 11th March

    Today's breakthroughs in “Bodytech” include a host of incredible innovations that will transform our bodies, communication, society -- even the human psyche. This provocative duo presentation, sponsored by IEEE, will ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  1. Tech Overload, Marketing & the Age of Annoyance to

    Future15 on Saturday 9th March

    Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel—as it all gets “easier,” it also seems to get exponentially more annoying. Annoyance ...

    At Hilton Austin Downtown, Room 616AB (map)

  1. Style Goes Viral: The Future of Fashion to

    Featured Session on Sunday 10th March

    Etsy. Pose. The Sartorialist. The traditional fashion industry has been completely upended by social media and the explosion of self-styled tastemakers. This panel will explore these democratization of high fashion ...

    At Long Center, Dell Hall (map)

  1. The Art of Making Fun of Yourself to

    Featured Session on Monday 11th March

    Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do ...

    At Hilton Austin Downtown, Salon FGH (map)

  1. Deadliest Catch's Twitter for Tough Guys to

    Solo / Dual / Panel on Saturday 9th March

    Social media is a pervasive part of our lives – from how we connect with our family & friends to how we consume media. But is it for everyone? How ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  1. Why Comedians Don't Give A F*ck If You're Offended to

    Solo / Dual / Panel on Sunday 10th March

    Many comedians and fans alike consider the comedy stage a sacred place, where the dark, offensive, sacrilegious and even stupid can and should remain uncensored. But what does free speech ...

    At Austin Convention Center, Room 18ABCD (map)

  1. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

  1. How to Handle Suicidal Users Without Freaking Out to

    Workshops on Saturday 9th March

    RSVP Required - If your website has user-generated content or social media, you've likely gotten comments from people in crisis. Not only is this scary, but it can drain resources, ...

    At AT&T Conference Center, Classroom 101 (map)

  1. Powerful Ways to Use Social Media to Drive Impact to

    Book Reading on Monday 11th March

    The power of social technology can be nothing short of revolutionary. In 2008 for example, the Red Cross raised more than $30 million for Haiti through SMS donations. Technologies that ...

    At Austin Convention Center, Ballroom G (map)

  1. Real Talk: The Social Customer Service Shift to

    Solo / Dual / Panel on Saturday 9th March

    Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

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