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Friday 8th March 2013

  1. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  2. Mike Proulx - Book Signing to

    Book/DVD signing on Friday 8th March

    Mike Proulx will appear at the South by Bookstore to sign copies of “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, ...

    At Austin Convention Center, Ballroom D Foyer (map)

  3. Business Models for the Social Mobile Cloud to

    Book Reading on Friday 8th March

    The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers ...

    At Austin Convention Center, Ballroom G (map)

Saturday 9th March 2013

  1. Digital Primitives: The Anthropology of Social to

    Core Conversation on Saturday 9th March

    From the beginning, the Internet has allowed patients and caregivers to create online communities that provide something offline communities cannot. In the case of rare genetic disorders, it is a ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  2. Facing the Irony of More Friends & Less Time to

    Future15 on Saturday 9th March

    As we're in touch with more people, the meaning of those connections is often diluted. This panel addresses how we can leverage and embrace new technologies to maintain strong personal ...

    At Hilton Austin Downtown, Room 616AB (map)

  3. Less Is More: Why 5 Comments Beat 5,000 Likes to

    Future15 on Saturday 9th March

    Social is not about eyeballs. Or shouting at the crowd. Or increasing followers and fans. The real currency of social is conversation, storytelling and 1-to-1 style engagement. Brands and causes ...

    At Hilton Austin Downtown, Room 616AB (map)

  4. Peter Kim - Book Signing to

    Book/DVD signing on Saturday 9th March

    Peter Kim will appear at the South by Bookstore to sign copies of “Social Business By Design: Transformative Social Media Strategies for the Connected Company” following his Book Reading session. ...

    At Austin Convention Center, Ballroom D Foyer (map)

  5. Is there an Alternative to Ad-Supported Social Networking? to

    Featured Session on Saturday 9th March

    There has to be another way to run a social network. Instead of trapping users inside a walled-garden, could you let users choose how to interact with the network and ...

    At Hilton Austin Downtown, Salon FGH (map)

  6. Hooking Up Happier: Design Insight from Grindr to

    Solo / Dual / Panel on Saturday 9th March

    Grindr, the popular location-based app for men seeking men, started four years ago and now has a user base of five million. The service continues to grow at a rapid ...

    At Austin Convention Center, Room 10AB (map)

  7. Mosh Pit of Experts: The Future of Social to

    Core Conversation on Saturday 9th March

    Enough of the pontificating panel! In a rapid and fast paced (gameshow-like) session, we put the audience (that means YOU) in the hot seat as the expert on the future ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  8. Smile: People Like Your Picture More Than Words to

    Future15 on Saturday 9th March

    Friends are more likely to hit the Like Button if status updates include a photo; Tweets with pictures have a longer shelf life than those with text or links alone. ...

    At Hilton Austin Downtown, Room 616AB (map)

Sunday 10th March 2013

  1. Space Social featuring NASA to

    Meet Up on Sunday 10th March

    Join Astronaut Ron Garan, Nicholas Skytland, John Yembrick and others from NASA, in the Meet Up Pavilion to socialize and discuss the latest innovations in space technology. Mingle with the ...

    At Austin Convention Center, Meet Up Pavilion EH 3/4 (map)

  2. Taking Social Games from Pink to Blue to

    Solo / Dual / Panel on Sunday 10th March

    Approximately 55% of women are playing social games online, but what about the men? The social games genre has typically been geared towards the female player, but a new era ...

    At Palmer Event Center, Room 4-5 (map)

Monday 11th March 2013

  1. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  2. The New Way to IPO to

    Future15 on Monday 11th March

    A company's first day as a publicly traded entity on a stock exchange is a huge deal. Social companies, like Facebook, Xynga and Jive, have the added the pressure of ...

    At Austin Convention Center, Room 616AB (map)