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Friday 8th March 2013

  1. OMMA: Is Mobile Really a Branding Vehicle? to

    Solo / Dual / Panel on Friday 8th March

    We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides ...

    At AT&T Conference Center, Salon C (map)

  2. Using Emerging Technologies to Reach Your Audience to

    Solo / Dual / Panel on Friday 8th March

    In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses ...

    At Wanderlust, Wanderlust (map)

  3. Enterprise Invades the Apps Playground to

    Solo / Dual / Panel on Friday 8th March

    Long a stronghold for consumer-friendly photo apps, games, and renegade business apps, the app stores of today are in for a major renovation as enterprise-class comes into its own. Think ...

    At Four Seasons, San Jacinto Ballroom (map)

  4. Official SXSW Mobile Meet Up (iPad-Mini drawing) to

    Meet Up on Friday 8th March

    BIG BIG NEWS! The fine folks at Subtle Data are geneously giving away ONE 16GB Wi-FI iPad Mini to one lucky attendee of the event! www.subtledata.com (Must be present to ...

    At Driskill Hotel, Driskill Ballroom (map)

  5. Business Models for the Social Mobile Cloud to

    Book Reading on Friday 8th March

    The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers ...

    At Austin Convention Center, Ballroom G (map)

  6. Latinos y Mobile: A Silver Bullet? to

    Solo / Dual / Panel on Friday 8th March

    As the numbers of Latinos in the US continues to grow, we have heard that mobile will solve the digital divide in empowering the Latino population but what does that ...

    At Austin Convention Center, Room 5ABC (map)

  7. The Consumerization of Revolutions to

    Featured Session on Friday 8th March

    You're powering a revolution, but you don't even know it. Because while you're heads-down in Angry Birds (Mighty Eagle FTW), entire industries are falling down under the weight of your ...

    At Austin Convention Center, Ballroom D (map)

Saturday 9th March 2013

  1. Mobile Saturday: Re-Imagine Everything to

    Solo / Dual / Panel on Saturday 9th March

    How apps are driving the re-imagination of everything: Consumers love apps more than almost any other digital experience today. Time spent in apps is the number one mobile activity and ...

    At Wanderlust, Wanderlust (map)

  2. Saving the Couch Potatoes: The Cloud-y Future of TV to

    Workshops on Saturday 9th March

    RSVP Required - Over half of TV consumers today use their mobile devices while watching TV (Pew Research, http://goo.gl/dkbXf). With the attention shifting away from the big screen, new ways ...

    At AT&T Conference Center, Classroom 106 (map)

  3. The $100bn Mobile Bullet Train Called Africa to

    Solo / Dual / Panel on Saturday 9th March

    Innovation in Africa is the purest form: innovation out of necessity. Not Angry Birds, the innovations emerging from Africa allow farmers to check where they can get the best price ...

    At Austin Convention Center, Room 6AB (map)

  4. Interactive Design: Intro to User Centered Design to

    Book Reading on Saturday 9th March

    This book examines the user-centered design process from the perspective of the design student and design professional. It introduces the different UX players, outlines the user-centered design process from user ...

    At Austin Convention Center, Ballroom G (map)

  5. Beyond Mobile: Where No Geek Has Gone Before to

    Solo / Dual / Panel on Saturday 9th March

    Everyday technology is hurtling at warp speed into science fiction. Mobile's at the forefront, but what's next? At the hazy edges of the tech universe, emerging trends hint at the ...

    At Austin Convention Center, Ballroom BC (map)

  6. Mobile Saturday: Loyalty in the Pocket to

    Solo / Dual / Panel on Saturday 9th March

    Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world: The Social, Local, Mobile revolution has changed ...

    At Wanderlust, Wanderlust (map)

  7. Josh Clark - Book Signing to

    Book/DVD signing on Saturday 9th March

    Josh Clark will appear at the South by Bookstore to sign copies of “Tapworthy” following his speaking session “Beyond Mobile: Where No Geek Has Gone Before”. Josh Clark is the ...

    At Austin Convention Center, Ballroom D Foyer (map)

  8. Ireland at SXSW 2013 Demo Day to

    Solo / Dual / Panel on Saturday 9th March

    IrelandatSXSW will demo the technologies of our newest and most exciting interactive companies and highlight why Ireland is home to many of the world's best emerging technology companies in enterprise ...

    At Hilton Austin Downtown, Salon D (map)

  9. Mobile Saturday: Location, Location, Location to

    Solo / Dual / Panel on Saturday 9th March

    Location. Location. Location - Leveraging Geolocation & Geofences to learn from your customers and inspire engagement: The traditional tonnage approach to advertising won't work with the world's 1 billion smartphone ...

    At Wanderlust, Wanderlust (map)

  10. Beyond Squishy: The Principles of Adaptive Design to

    Solo / Dual / Panel on Saturday 9th March

    Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. "Look! The site ...

    At Austin Convention Center, Ballroom BC (map)

  11. Doctors, Disasters & Smartphone Apps to

    Core Conversation on Saturday 9th March

    Scientists are predicting that climate change will increase the severity and frequency of natural disasters occurring on our planet, making the need for quick, easy, and smart resources to aid ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  12. Make It Rain with Mobile: Turn Data into Dollars to

    Solo / Dual / Panel on Saturday 9th March

    Of all media companies, consumers use The Weather Channel the most across all platforms - television, online and mobile. Most content producers and advertisers are begging for customer information, but ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  13. Mobile Saturday: Retail Is Going Mobile to

    Solo / Dual / Panel on Saturday 9th March

    From e-commerce to bricks & mortar retail is going mobile - How to drive revenue with the latest mobile commerce innovations: Consumers are starting to manage every aspect of their ...

    At Wanderlust, Wanderlust (map)

  14. The Mobile 2nd Screen in Video Games & Beyond to

    Solo / Dual / Panel on Saturday 9th March

    You are on the verge of an entertainment revolution in your own living room. Convergence of mobile and tethered devices will continue to play a fascinating role in the growth ...

    At Palmer Event Center, Room 1-2 (map)

  15. Mobile Saturday: Seamless Customer Experiences to

    Solo / Dual / Panel on Saturday 9th March

    Satisfy the connected consumer's multi-screen way of life: Create a seamless customer experience across the device spectrum: Today's consumers are constantly connected, moving from smartphone, to computer, to TV, to ...

    At Wanderlust, Wanderlust (map)

  16. Mobile's Unmentionables to

    Core Conversation on Saturday 9th March

    A 2011 Healthline study uncovered compelling information on internet health searches. Desktop searches covered popular health topics: cancer, weight loss, or sleep. Mobile searches were more private, often related to ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

Sunday 10th March 2013

  1. Forget Native: Learn to Write HTML5 Mobile Apps to

    Workshops on Sunday 10th March

    RSVP Required - You want to write a bunch of mobile applications, but you dread learning the Objective-C of iOS, the flavors of "bastardized Java" for Android and BlackBerry, or ...

    At AT&T Conference Center, Classroom 106 (map)

  2. Mobile Web Apps Suck! (But They Don't Have To) to

    Workshops on Sunday 10th March

    RSVP Required - Bill will help attendees develop an HTML5 app optimized for mobile devices. HTML5 apps are web apps on steroids, providing awesome touch interactions, hardware-accelerated graphics, and the ...

    At AT&T Conference Center, Classroom 204 (map)

  3. The Future of Google Search in a Mobile World to

    Featured Session on Sunday 10th March

    Amit Singhal is SVP and Google Fellow overseeing Google Search. He's currently leading Google's efforts to build more natural, conversational search that understands exactly what you mean and gives you ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  4. Mobile Innovations Presented by Wavefront to

    Solo / Dual / Panel on Sunday 10th March

    Canada leads in every major wave of wireless innovation. Hear how you as an investor, developer, entrepreneur or enterprise can leverage this innovation. This panel offers insight from mobile innovators ...

    At Hilton Austin Downtown, Room 400/402 (map)

  5. Trillions: Thriving in the Information Ecology to

    Featured Session on Sunday 10th March

    The web is over, it was a cute lab experiment, the sort of toy that Nature watches her children play with and laughs. Six billion mobile devices. Eight? Ten? Cute ...

    At Hilton Austin Downtown, Salon JK (map)

  6. Toddlers & Technology to

    Solo / Dual / Panel on Sunday 10th March

    As today's children are practically born digital, it comes as no surprise that this generation is the most tech-savvy yet. Now, with more than half of all US children having ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  7. Sitting Will Kill You. Can Mobile Save Us? to

    Solo / Dual / Panel on Sunday 10th March

    We all know the sad truth: the majority of working Americans are chained to their desks – namely, their computer screens – for eight hours per day and the “massive” ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

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