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Saturday 9th March 2013

  1. Digital A-Z for B2B to

    Solo / Dual / Panel on Saturday 9th March

    At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is ...

    At Four Seasons, Four Seasons Ballroom (map)

Sunday 10th March 2013

  1. The Secret Dangers of Online Influence Marketing to

    Solo / Dual / Panel on Sunday 10th March

    Are marketers wasting time and money with today's influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why ...

    At Four Seasons, San Jacinto Ballroom (map)

  2. Affinity, Intent & the War for Marketing Dollars to

    Solo / Dual / Panel on Sunday 10th March

    Every day people conduct billions of searches on Google, and in the process they create what John Battelle famously called a ‘database of intentions:' A massive record of the world's ...

    At Four Seasons, San Jacinto Ballroom (map)

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