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Sunday 10th March 2013

  1. Bob Garfield - Book Signing to

    Book/DVD signing on Sunday 10th March

    Bob Garfield will appear at the South by Bookstore to sign copies of “Can't Buy Me Like” following his Dual session. Bob Garfield is the most prominent commentator and analyst ...

    At Austin Convention Center, Ballroom D Foyer (map)

Monday 11th March 2013

  1. The Book of Business Awesome / UnAwesome to

    Book Reading on Monday 11th March

    This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ...

    At Austin Convention Center, Ballroom G (map)

  2. Saying ‘Howdy' to New Markets Using Digital to

    Solo / Dual / Panel on Monday 11th March

    How does a farmer-owned cheese co-op in Oregon make new friends in the great state of Texas? By using the digital space to say “howdy”! We put together an integrated ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  3. Your TV Knows Who You've Slept With to

    Future15 on Monday 11th March

    Well, not yet. While digital personalization has touched most of the marketing mix, the TV spot has continued to hold strong. Interactivity has flirted with those :30s and :60s, but ...

    At Hilton Austin Downtown, Room 615AB (map)

  4. Infographics: The Power of Visual Storytelling to

    Book Reading on Monday 11th March

    Infographics are timeless, but much like web design and development, practitioners must evolve to remain effective. When infographics were first added to the web-based content marketing arsenal, the novelty factor ...

    At Austin Convention Center, Ballroom G (map)

  5. The London Teenage Coder Riot to

    Solo / Dual / Panel on Monday 11th March

    Jon's part of London was ransacked in 2011's riots, so what did he do on the event's anniversary? First thought: How do we teach the rioters a lesson? Instead, he ...

    At Austin Convention Center, Room 10AB (map)

  6. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

  7. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  8. Marketing Is BS to

    Workshops on Monday 11th March

    “Marketing is BS”. "Social Marketing is Worthless". They've been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today's digital and social ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  9. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  10. The Art of Making Fun of Yourself to

    Featured Session on Monday 11th March

    Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do ...

    At Hilton Austin Downtown, Salon FGH (map)

  11. The Art (& Power!) of Explanation to

    Future15 on Monday 11th March

    You've done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don't see the big idea - and it's keeping them from ...

    At Hilton Austin Downtown, Room 616AB (map)

  12. Cocktail Reception Featuring Baratunde Thurston to

    Solo / Dual / Panel on Monday 11th March

    Join Adobe and a special guest for a live perfomance that uniquely re-caps the days disucssions on the themes of "Marketing is BS" and "Social Media is Worthless". Then join ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  13. Crash & Boon: Iceland, Women & Business Success to

    Solo / Dual / Panel on Monday 11th March

    Four and a half years after the infamous banking crisis, Iceland's women entrepreneurs are thriving and creating new, globally facing companies. Many credit the crash for helping the Icelandic business ...

    At Austin Convention Center, Room 5ABC (map)

  14. Impressing Digital Natives with Creative Play to

    Core Conversation on Monday 11th March

    In this session, attendees will learn how brand marketers must adapt their techniques to a tech-savvy, rewards-oriented youth audience, otherwise known as “Generation Play.” The youth market craves entertainment experiences ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  15. Sex & the Startup: Marketing to Women to

    Future15 on Monday 11th March

    Move over tech portals — if you want rapid adoption for your startup, it's all about lifestyle magazines and daytime talk shows. In case you haven't heard, women make or ...

    At Hilton Austin Downtown, Room 616AB (map)

  16. I Want My $28! Rockin' Email Marketing ROI to

    Future15 on Monday 11th March

    What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are ...

    At Hilton Austin Downtown, Room 616AB (map)

Tuesday 12th March 2013

  1. Who Owns Your Fans? Not You! to

    Solo / Dual / Panel on Tuesday 12th March

    You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. The Science of Marketing to

    Book Reading on Tuesday 12th March

    Billions of pieces of data, five years of research, and tens of thousands of readers and attendees in the making, The Science of Marketing will be the paramount presentation of ...

    At Austin Convention Center, Ballroom G (map)

  3. The Big Power Shift in Media to

    Featured Session on Tuesday 12th March

    When SXSW Interactive began, blogging was new, people still sent email forwards, and print media stocks were at record highs. The South By crowd knew a big change was coming ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  4. Ad Hacking for Startups to

    Solo / Dual / Panel on Tuesday 12th March

    The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access ...

    At Hilton Austin Downtown, Salon D (map)

  5. Advanced Social Media Monitoring to

    Workshops on Tuesday 12th March

    RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to ...

    At AT&T Conference Center, Classroom 106 (map)

  6. How to Get Fans to Spread Your Message to

    Workshops on Tuesday 12th March

    RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings ...

    At AT&T Conference Center, Classroom 204 (map)

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