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Friday 8th March 2013

  1. OMMA: The Next Big Thing IS Not a Gadget to

    Solo / Dual / Panel on Friday 8th March

    Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from ...

    At AT&T Conference Center, Salon C (map)

  2. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  3. Building Successful Teams in Latin America to

    Solo / Dual / Panel on Friday 8th March

    Latin America is among the most dynamic emerging markets in the world, resulting in a tremendous amount of opportunity for startup success. Building teams in Latin America presents a unique ...

    At Austin Convention Center, Room 5ABC (map)

  4. Games: Anyone. Anywhere. Anytime. to

    Solo / Dual / Panel on Friday 8th March

    Raise your hand if you agree with any of these statements: - Gamers are primarily by young or teen boys. - Games are usually played alone in the home on ...

    At Palmer Event Center, Room 4-5 (map)

  5. OMMA: Marketing Implications of Facebook's Graph Search to

    Solo / Dual / Panel on Friday 8th March

    One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This ...

    At AT&T Conference Center, Salon C (map)

  6. Survival Strategies for Brands in China to

    Solo / Dual / Panel on Friday 8th March

    Whether companies like it or not, China is the new battleground for brands that want to succeed on the global stage. Foreign brands are increasingly challenged to expand their presence ...

    At Austin Convention Center, Room 6AB (map)

  7. How Side Gigs & Hobbies Can Help Your Career to

    Core Conversation on Friday 8th March

    In the span of about 4 months, I had the opportunity to start my own local business, was offered a modeling contract, got my foot in the door on an ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  8. Please Leave a Message to

    Solo / Dual / Panel on Friday 8th March

    Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens ...

    At Wanderlust, Wanderlust (map)

Saturday 9th March 2013

  1. Brand Fans, the New Brand Marketers to

    Solo / Dual / Panel on Saturday 9th March

    Before Time's Person of the Year was “You” – a corporate powerhouse was already putting “You” in control. Since 2006, PepsiCo has been at the forefront of crowdsourcing – letting ...

    At Omni Downtown, Capital Ballroom (map)

  2. Mentor Session: Dan McKernan to

    Mentor Session on Saturday 9th March

    A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more ...

    At Hilton Garden Inn Austin Downtown, 10th Floor Atrium (map)

  3. Show&Smell 2: Marketing Experiences Beyond Visual to

    Solo / Dual / Panel on Saturday 9th March

    Back by popular demand! Building on last year's packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies, continues to ...

    At Omni Downtown, Austin (map)

  4. Tech Overload, Marketing & the Age of Annoyance to

    Future15 on Saturday 9th March

    Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel—as it all gets “easier,” it also seems to get exponentially more annoying. Annoyance ...

    At Hilton Austin Downtown, Room 616AB (map)

  5. Digital A-Z for B2B to

    Solo / Dual / Panel on Saturday 9th March

    At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is ...

    At Four Seasons, Four Seasons Ballroom (map)

  6. When Does Selling Your Body = Golden Opportunity? to

    Solo / Dual / Panel on Saturday 9th March

    You've seen the extravagant sponsorship deals with athletes in the NBA, NFL, and NASCAR. But how often how do you hear about US athletes—the best in the world in a ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  7. Does Social Marketing Even Work? to

    Core Conversation on Saturday 9th March

    Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  8. Branding on the Moon: Marketing in the Middle East to

    Future15 on Saturday 9th March

    Landing in The Middle East is the natural progression for brands as they seek to take advantage of this increasingly consumerist society. But this melting pot of cultural contradiction – ...

    At Hilton Austin Downtown, Room 615AB (map)

  9. Why Hispanics Love Toyota to

    Future15 on Saturday 9th March

    Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...

    At Hilton Austin Downtown, Room 615AB (map)

  10. Designing for Real-Time Marketing to

    Future15 on Saturday 9th March

    Social media has increased the speed with which we communicate. We're constantly Tweeting, Posting, Liking, Pinning, Instagramming, and checking in. This fire hose of information combined with the 24/7 news ...

    At Hilton Austin Downtown, Room 616AB (map)

Sunday 10th March 2013

  1. Data, Storytelling and Breaking Through the Noise to

    Solo / Dual / Panel on Sunday 10th March

    Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand ...

    At Wanderlust, Wanderlust (map)

  2. Who Run the (Internet) World: Women to

    Solo / Dual / Panel on Sunday 10th March

    Think pink is the way to market to girls? Think again. Women and the teen girls they were know the power of their affections when it comes to entertainment, the ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  3. Contagious: Why Things Catch On to

    Book Reading on Sunday 10th March

    Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor ...

    At Austin Convention Center, Ballroom G (map)

  4. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

  5. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  6. The Secret Dangers of Online Influence Marketing to

    Solo / Dual / Panel on Sunday 10th March

    Are marketers wasting time and money with today's influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why ...

    At Four Seasons, San Jacinto Ballroom (map)

  7. Backyard to Brand: Maker Culture for Business to

    Future15 on Sunday 10th March

    The simultaneous rise of social media and open source Maker culture is an unprecedented opportunity for businesses, brands and agencies. However, most of the magic is still found in the ...

    At Hilton Austin Downtown, Room 616AB (map)

  8. Ekaterina Walter - Book Signing to

    Book/DVD signing on Sunday 10th March

    Ekaterina Walter will appear at the South by Bookstore to sign copies of “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” following her Panel ...

    At Austin Convention Center, Ballroom D Foyer (map)

  9. Marketing for Non-Profits to

    Meet Up on Sunday 10th March

    Non-profits are in a constant state of fundraising to keep afloat and to fund valuable programs that benefit the community. Marketing is key to building a successful enterprise whether the ...

    At Meet Up Tent (map)

  10. Big Data: Is It Killing Creativity? to

    Future15 on Sunday 10th March

    Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing. But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While ...

    At Hilton Austin Downtown, Room 615AB (map)

  11. Affinity, Intent & the War for Marketing Dollars to

    Solo / Dual / Panel on Sunday 10th March

    Every day people conduct billions of searches on Google, and in the process they create what John Battelle famously called a ‘database of intentions:' A massive record of the world's ...

    At Four Seasons, San Jacinto Ballroom (map)

  12. Social Media Was Fun. Has Measurement Killed It? to

    Solo / Dual / Panel on Sunday 10th March

    Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it's let the marketers take over! ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

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