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Sunday 10th March 2013

  1. Setting Up a Dev Shop: A Simple 8 Step Guide to

    Future15 on Sunday 10th March

    Setting up the dev shop at a startup is really hard. As the technical leader of the shop, it feels overwhelming. As the non-technical leader, it's scary because you have ...

    At Hilton Austin Downtown, Room 615AB (map)

  2. How Design Leads Set Up Projects for Success to

    Future15 on Sunday 10th March

    Doing great design is not enough; we need to *lead* our design efforts. We need to negotiate tradeoffs with business partners, design in the context of other product development processes, ...

    At Hilton Austin Downtown, Room 615AB (map)

Monday 11th March 2013

  1. Don't Stand in Fire: Leadership Lessons from WoW to

    Future15 on Monday 11th March

    When we're born, we start learning how the world works by playing. The Tarahumara running tribe in Mexico play a game as a kids that teaches them how to run ...

    At Hilton Austin Downtown, Room 616AB (map)

  2. Seven Ways to Fail Magnificently to

    Future15 on Monday 11th March

    When Ted Murphy introduced paid blogging in 2006, it was so contentious it garnered headlines like "PayPerPost.com offers to buy your soul.” At one industry event, Ted was even called ...

    At Hilton Austin Downtown, Room 616AB (map)

  3. The Art (& Power!) of Explanation to

    Future15 on Monday 11th March

    You've done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don't see the big idea - and it's keeping them from ...

    At Hilton Austin Downtown, Room 616AB (map)

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