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Friday 8th March 2013

  1. OMMA: Marketing Implications of Facebook's Graph Search to

    Solo / Dual / Panel on Friday 8th March

    One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This ...

    At AT&T Conference Center, Salon C (map)

Saturday 9th March 2013

  1. How Sojo Studios Is Bettering the World via Cloud to

    Solo / Dual / Panel on Saturday 9th March

    In 2011, Sojo Studios announced its first online social game, WeTopia, which was designed to be part of a free series of Facebook games allowing players can create villages and ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

Sunday 10th March 2013

  1. Ekaterina Walter - Book Signing to

    Book/DVD signing on Sunday 10th March

    Ekaterina Walter will appear at the South by Bookstore to sign copies of “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” following her Panel ...

    At Austin Convention Center, Ballroom D Foyer (map)

  2. Is This Progress? More Meaning in Our Digital Life to

    Solo / Dual / Panel on Sunday 10th March

    IT advances have created a mass transformation comparable to the Renaissance and the Industrial Revolution. As we use digital tools to create new connections and experiences, what is the impact ...

    At Austin Convention Center, Ballroom EF (map)

  3. Affinity, Intent & the War for Marketing Dollars to

    Solo / Dual / Panel on Sunday 10th March

    Every day people conduct billions of searches on Google, and in the process they create what John Battelle famously called a ‘database of intentions:' A massive record of the world's ...

    At Four Seasons, San Jacinto Ballroom (map)

Monday 11th March 2013

  1. Digital Drama: Growing Up in the Age of Facebook to

    Solo / Dual / Panel on Monday 11th March

    The rise of social media and mobile technology has forever altered the social landscape teenagers navigate. It hasn't necessarily made kids meaner, or bullying more prevalent, but it has changed ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. OAuth 2 for Identity & Data Access to

    Solo / Dual / Panel on Monday 11th March

    OAuth 2 is the latest version of the OAuth standard-- unlocking authorized access to user data from dozens of different APIs like YouTube, Google Apps and Facebook in a way ...

    At Austin Convention Center, Ballroom BC (map)

  3. Synthetic Brains, Facebook & the New Revolution to

    Solo / Dual / Panel on Monday 11th March

    Will we ever understand complex human experiences such as consciousness or emotions? Will there ever be a way to build synthetic brains or brain-like computers? The brain is a network ...

    At Omni Downtown, Capital Ballroom (map)

  4. Why Social Ads Work. Ignore Facebook Naysayers. to

    Core Conversation on Monday 11th March

    Hating on Facebook advertising is easy- especially when the media, leading advertisers & analysts come out each day saying 'Facebook advertising just doesn't work'. The complaints are familiar: you targeted ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  5. My Mom's on Facebook & Other Social Horror Stories to

    Meet Up on Monday 11th March

    This meetup is exclusively for those who manage a brand's social page. Time to get together and air blunders, grievances and social complaints. Get your #nofilter on.

    At Proof Annex (map)

  6. The Sweet Science Of Virality: You Are Bad At It to

    Core Conversation on Monday 11th March

    You are bad at Facebook. We are less bad at it than you. Also, the vast majority of your audience is probably on Facebook. (Unless you are Pinterest, but they ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

Tuesday 12th March 2013

  1. Ad Hacking for Startups to

    Solo / Dual / Panel on Tuesday 12th March

    The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access ...

    At Hilton Austin Downtown, Salon D (map)