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Saturday 9th March 2013

  1. Less Is More: Why 5 Comments Beat 5,000 Likes to

    Future15 on Saturday 9th March

    Social is not about eyeballs. Or shouting at the crowd. Or increasing followers and fans. The real currency of social is conversation, storytelling and 1-to-1 style engagement. Brands and causes ...

    At Hilton Austin Downtown, Room 616AB (map)

Monday 11th March 2013

  1. Creating Brand Advocates via Employee Engagement to

    Future15 on Monday 11th March

    While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters ...

    At Hilton Austin Downtown, Room 616AB (map)

  2. One Million Strong: Social Media & the U.S. Army to

    Solo / Dual / Panel on Monday 11th March

    How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  3. Storytelling: The Next Wave of Engagement to

    Workshops on Monday 11th March

    RSVP Required - Social Media is evolving and storytelling is going to be next great tool to engage customers. Not sure you know what we mean? Most of today's content ...

    At AT&T Conference Center, Classroom 204 (map)

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