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Friday 8th March 2013

  1. The New Nature vs. Nurture: Big Data & Identity to

    Solo / Dual / Panel on Friday 8th March

    A baby born in the US today will live an algorithmed life. Her education, healthcare, career, who she dates, the ads she sees, what she reads, eats, buys, will be ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

Sunday 10th March 2013

  1. Toddlers & Technology to

    Solo / Dual / Panel on Sunday 10th March

    As today's children are practically born digital, it comes as no surprise that this generation is the most tech-savvy yet. Now, with more than half of all US children having ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

Monday 11th March 2013

  1. Impressing Digital Natives with Creative Play to

    Core Conversation on Monday 11th March

    In this session, attendees will learn how brand marketers must adapt their techniques to a tech-savvy, rewards-oriented youth audience, otherwise known as “Generation Play.” The youth market craves entertainment experiences ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

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