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Sunday 10th March 2013

  1. Contagious: Why Things Catch On to

    Book Reading on Sunday 10th March

    Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor ...

    At Austin Convention Center, Ballroom G (map)

Monday 11th March 2013

  1. The Book of Business Awesome / UnAwesome to

    Book Reading on Monday 11th March

    This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ...

    At Austin Convention Center, Ballroom G (map)

  2. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

  3. Crash & Boon: Iceland, Women & Business Success to

    Solo / Dual / Panel on Monday 11th March

    Four and a half years after the infamous banking crisis, Iceland's women entrepreneurs are thriving and creating new, globally facing companies. Many credit the crash for helping the Icelandic business ...

    At Austin Convention Center, Room 5ABC (map)

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