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Friday 8th March 2013

  1. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

Saturday 9th March 2013

  1. Real Talk: The Social Customer Service Shift to

    Solo / Dual / Panel on Saturday 9th March

    Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

Sunday 10th March 2013

  1. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

Monday 11th March 2013

  1. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

Tuesday 12th March 2013

  1. Who Owns Your Fans? Not You! to

    Solo / Dual / Panel on Tuesday 12th March

    You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

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