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Friday 8th March 2013

  1. OMMA: Is Mobile Really a Branding Vehicle? to

    Solo / Dual / Panel on Friday 8th March

    We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides ...

    At AT&T Conference Center, Salon C (map)

  2. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  3. Experience vs Ownership: The Rise of the Experience Economy to

    Featured Session on Friday 8th March

    In the "old days", most people lived a more predictable, structured life. Most consumers aspired to own a home, and a car or two. There were certain days for work ...

    At Hilton Austin Downtown, Salon FGH (map)

  4. Survival Strategies for Brands in China to

    Solo / Dual / Panel on Friday 8th March

    Whether companies like it or not, China is the new battleground for brands that want to succeed on the global stage. Foreign brands are increasingly challenged to expand their presence ...

    At Austin Convention Center, Room 6AB (map)

Saturday 9th March 2013

  1. Mobile Saturday: Loyalty in the Pocket to

    Solo / Dual / Panel on Saturday 9th March

    Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world: The Social, Local, Mobile revolution has changed ...

    At Wanderlust, Wanderlust (map)

  2. Less Is More: Why 5 Comments Beat 5,000 Likes to

    Future15 on Saturday 9th March

    Social is not about eyeballs. Or shouting at the crowd. Or increasing followers and fans. The real currency of social is conversation, storytelling and 1-to-1 style engagement. Brands and causes ...

    At Hilton Austin Downtown, Room 616AB (map)

  3. Real Talk: The Social Customer Service Shift to

    Solo / Dual / Panel on Saturday 9th March

    Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  4. Why Hispanics Love Toyota to

    Future15 on Saturday 9th March

    Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...

    At Hilton Austin Downtown, Room 615AB (map)

Sunday 10th March 2013

  1. Data, Storytelling and Breaking Through the Noise to

    Solo / Dual / Panel on Sunday 10th March

    Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand ...

    At Wanderlust, Wanderlust (map)

  2. Digital Disruption: Brands as Culture Participants to

    Solo / Dual / Panel on Sunday 10th March

    During this provocative panel, the fundamental question of why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that has gone digital, mobile ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  3. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

  4. How Will Art, Copy & Code Re-imagine Advertising? to

    Solo / Dual / Panel on Sunday 10th March

    In the 1960's, advertising went through a creative revolution that changed how brand stories were told. Today, it's happening again. We're in the midst of a second creative revolution, this ...

    At Austin Convention Center, Ballroom G (map)

Monday 11th March 2013

  1. Brands, Bloggers & the Social Commerce Future to

    Core Conversation on Monday 11th March

    You've heard this, “A woman walks into a bar…” In our version, it's five years from now and goes: “A woman walks into a bar. She sees someone in a ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  2. Creating Brand Advocates via Employee Engagement to

    Future15 on Monday 11th March

    While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters ...

    At Hilton Austin Downtown, Room 616AB (map)

  3. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

Tuesday 12th March 2013

  1. Who Owns Your Fans? Not You! to

    Solo / Dual / Panel on Tuesday 12th March

    You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)