Showing 16 sessions about Brands
Friday 8th March 2013
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OMMA: Is Mobile Really a Branding Vehicle? to
Solo / Dual / Panel on Friday 8th March
We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides ...
At AT&T Conference Center, Salon C (map)
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OMMA: What Marketers Should Ask Themselves About Social to
Solo / Dual / Panel on Friday 8th March
Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...
At AT&T Conference Center, Salon C (map)
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Experience vs Ownership: The Rise of the Experience Economy to
Featured Session on Friday 8th March
In the "old days", most people lived a more predictable, structured life. Most consumers aspired to own a home, and a car or two. There were certain days for work ...
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Survival Strategies for Brands in China to
Solo / Dual / Panel on Friday 8th March
Whether companies like it or not, China is the new battleground for brands that want to succeed on the global stage. Foreign brands are increasingly challenged to expand their presence ...
Saturday 9th March 2013
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Mobile Saturday: Loyalty in the Pocket to
Solo / Dual / Panel on Saturday 9th March
Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world: The Social, Local, Mobile revolution has changed ...
At Wanderlust, Wanderlust (map)
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Less Is More: Why 5 Comments Beat 5,000 Likes to
Future15 on Saturday 9th March
Social is not about eyeballs. Or shouting at the crowd. Or increasing followers and fans. The real currency of social is conversation, storytelling and 1-to-1 style engagement. Brands and causes ...
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Real Talk: The Social Customer Service Shift to
Solo / Dual / Panel on Saturday 9th March
Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing ...
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Why Hispanics Love Toyota to
Future15 on Saturday 9th March
Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...
Sunday 10th March 2013
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Data, Storytelling and Breaking Through the Noise to
Solo / Dual / Panel on Sunday 10th March
Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand ...
At Wanderlust, Wanderlust (map)
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Digital Disruption: Brands as Culture Participants to
Solo / Dual / Panel on Sunday 10th March
During this provocative panel, the fundamental question of why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that has gone digital, mobile ...
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Physical Products & the New Distribution Model to
Solo / Dual / Panel on Sunday 10th March
The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...
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How Will Art, Copy & Code Re-imagine Advertising? to
Solo / Dual / Panel on Sunday 10th March
In the 1960's, advertising went through a creative revolution that changed how brand stories were told. Today, it's happening again. We're in the midst of a second creative revolution, this ...
Monday 11th March 2013
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Brands, Bloggers & the Social Commerce Future to
Core Conversation on Monday 11th March
You've heard this, “A woman walks into a bar…” In our version, it's five years from now and goes: “A woman walks into a bar. She sees someone in a ...
At Sheraton Austin Hotel at the Capitol, Capitol View North (map)
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Creating Brand Advocates via Employee Engagement to
Future15 on Monday 11th March
While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters ...
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B2B Social Marketing: Blazing New Trails to
Solo / Dual / Panel on Monday 11th March
From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...
Tuesday 12th March 2013
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Who Owns Your Fans? Not You! to
Solo / Dual / Panel on Tuesday 12th March
You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...
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