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Saturday 9th March 2013

  1. Mentor Session: Ki Mae Heussner to

    Mentor Session on Saturday 9th March

    A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more ...

    At Hilton Garden Inn Austin Downtown, 10th Floor Atrium (map)

Sunday 10th March 2013

  1. Can Ad Agencies & Brands Humanize Technology? to

    Solo / Dual / Panel on Sunday 10th March

    Without question, emerging technologies such as Twitter and Foursquare provide new modes of utility to users…but can these technology-focused platforms be leveraged as the perfect canvas for creativity? Can these ...

    At Four Seasons, San Jacinto Ballroom (map)

  2. Bisected Realities: ParaNorman's 2-Bit Bub Game to

    Solo / Dual / Panel on Sunday 10th March

    What happens when you combine the visions of advertising agency, W+K and game designer, Graeme Devine. Advertisers have discovered games: they can be cheaper than TV spots, produce lots of ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  3. Bob Garfield - Book Signing to

    Book/DVD signing on Sunday 10th March

    Bob Garfield will appear at the South by Bookstore to sign copies of “Can't Buy Me Like” following his Dual session. Bob Garfield is the most prominent commentator and analyst ...

    At Austin Convention Center, Ballroom D Foyer (map)

Monday 11th March 2013

  1. Death by Demographics: Killing Off Your Ad Budgets to

    Solo / Dual / Panel on Monday 11th March

    George W. Bush & Steven Tyler. Honey Boo Boo & Suri Cruise. What do these pairs of people have in common? Absolutely nothing. But for some reason, marketers continue to ...

    At Austin Convention Center, Room 12AB (map)

  2. When Bad Names Happen to Good Startups to

    Solo / Dual / Panel on Monday 11th March

    Dropped vowels. Extra Zs. Domains du jour. These common namehacks may seem unique to digital startups. But the challenge their owners face is one that's been around since the days ...

    At Four Seasons, Four Seasons Ballroom (map)

  3. Why Social Ads Work. Ignore Facebook Naysayers. to

    Core Conversation on Monday 11th March

    Hating on Facebook advertising is easy- especially when the media, leading advertisers & analysts come out each day saying 'Facebook advertising just doesn't work'. The complaints are familiar: you targeted ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  4. Games Advertising Mixer sponsored by King.com to

    Gaming Expo on Monday 11th March

    Mix it up with King.com and leaders in the social, mobile and online games industry. Grab a bite to eat, enjoy a drink, and join the conversation around the latest ...

    At Clive Bar (map)

Tuesday 12th March 2013

  1. I Met My Agency @ SXSW - Advertising/PR/Social to

    Meet Up on Tuesday 12th March

    On March 12th, the third installment of our four day recruiting series, “I Met My Agency @ SXSW” focuses on bringing together agencies and professionals in the fields of advertising, ...

    At Austin Convention Center, Meet Up Pavilion EH 3/4 (map)

  2. Ad Hacking for Startups to

    Solo / Dual / Panel on Tuesday 12th March

    The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access ...

    At Hilton Austin Downtown, Salon D (map)