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  1. Dharmesh Shah - Book Signing to

    Book/DVD signing on Sunday 10th March

    Dharmesh Shah will appear at the SX Bookstore to sign copies of “Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)” .

    At Austin Convention Center, Ballroom D Foyer (map)

  1. Is It Social Media or Is It Journalism? to

    Core Conversation on Tuesday 12th March

    It's well-known that publishing and/or broadcasting news has gone from a one-way lecture to a multi-directional conversation. This core conversation will discuss the many ways that journalists and news companies ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  1. Online Activism Meet Up to

    Meet Up on Monday 11th March

    Join other movers and shakers in the Meet Up Pavilion to discuss social and digital media trends in advocacy and how these leaders use the web to mobilize their supporters.

    At Austin Convention Center, Meet Up Pavilion EH 3/4 (map)

  1. Customer Support Gets Augmented to

    Solo / Dual / Panel on Tuesday 12th March

    Augmentation. It's not just for plastic surgery anymore. Today, companies are exploring the world of augmented reality for customer support, partnering with mobile devices to give computers, printers and other ...

    At Austin Convention Center, Ballroom BC (map)

  1. How Shared Experiences Enable Global Understanding to

    Solo / Dual / Panel on Monday 11th March

    Technology is changing the world and enabling people from anywhere to connect and share experiences that create wonder and inspire. Skype's social good initiative, Skype in the classroom (SITC), is ...

    At Austin Convention Center, Room 6AB (map)

  2. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  1. And What of Liberty? Networks & Freedom to

    Solo / Dual / Panel on Saturday 9th March

    Your ISP is spying on your network traffic, Zuck pwn'd your social graph. Even darling Twitter has thrown indie developers under the bus for the sake of "consistency." You probably ...

    At Austin Convention Center, Room 9ABC (map)

  1. Style Goes Viral: The Future of Fashion to

    Featured Session on Sunday 10th March

    Etsy. Pose. The Sartorialist. The traditional fashion industry has been completely upended by social media and the explosion of self-styled tastemakers. This panel will explore these democratization of high fashion ...

    At Long Center, Dell Hall (map)

  1. The Social Revolución is Back! Latino Lounge, Revolucionario Awards & Party. Presented by Cultural Strategies. to

    on Tuesday 12th March

    An interactive event celebrating Latinos using social media to create change. Drinks, food y musica! Featuring ABandOfBitches. RSVP www.thesocialrevolucion.com

    At Ballet Austin (map)

  1. The Book of Business Awesome / UnAwesome to

    Book Reading on Monday 11th March

    This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ...

    At Austin Convention Center, Ballroom G (map)

  2. Digital Drama: Growing Up in the Age of Facebook to

    Solo / Dual / Panel on Monday 11th March

    The rise of social media and mobile technology has forever altered the social landscape teenagers navigate. It hasn't necessarily made kids meaner, or bullying more prevalent, but it has changed ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

  1. Visual Voice: Branding on Photo Networks to

    Next Stage on Tuesday 12th March

    With the rapid rise of photo-hungry social networks Pinterest and Instagram (and their subsequent effect on the more-established Facebook and Twitter,) branded content is compelled to become less verbal and ...

    At Austin Convention Center, Next Stage EH 3/4 (map)

  1. The Sports Tightrope: Balancing Your Content to

    Solo / Dual / Panel on Monday 11th March

    Official websites are now a major player in the sporting landscape. Sports teams now see themselves as media organizations – offering news that competes with more traditional outlets such as ...

    At Austin Convention Center, Room 18ABCD (map)

  2. Creating & Keeping a Kickass Photo Community to

    Solo / Dual / Panel on Monday 11th March

    Photography is the bread and butter of content. Connecting photographers with a community of other photographers has become one of the most valuable and interesting communities on the web over ...

    At SXSW Create, Create Meet Up Tent (map)

  1. What's Up, DOC? Social Engagement in Disasters to

    Solo / Dual / Panel on Saturday 9th March

    Dell and American Red Cross will present a case study about their collaboration to create a social engagement center dedicated to humanitarian relief. Panelists from both Red Cross and Dell ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. BJ Mendelson - Book Signing to

    Book/DVD signing on Tuesday 12th March

    BJ Mendelson will appear at the SX Bookstore to sign copies of “Social Media Is Bullshit”.

    At Austin Convention Center, Ballroom D Foyer (map)

  1. Shaq Goes Social: The Big Interview to

    Featured Session on Monday 11th March

    He has retired from pro basketball, but that doesn't mean Shaq has slowed down. Four-time NBA champion Shaquille O'Neal gives his opinions on social media, startups, online comedy, as well ...

    At Long Center, Dell Hall (map)

  1. A Home on the Web: The State of Blogging in 2013 to

    Solo / Dual / Panel on Saturday 9th March

    When Matt Mullenweg started blogging 10 years ago, he was looking for a permanent home on the Web. His passion for blogging led him to develop WordPress, the most popular ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  1. Outsourcing & Offshoring Social Customer Service to

    Solo / Dual / Panel on Tuesday 12th March

    Brands are now under the gun to deliver blow-away customer service in social media, and they're failing. Big time. Constrained by limited internal resources, inadequate tools, political infighting, and a ...

    At Four Seasons, Four Seasons Ballroom (map)

  2. Advanced Social Media Monitoring to

    Workshops on Tuesday 12th March

    RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to ...

    At AT&T Conference Center, Classroom 106 (map)

  1. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Building a Million-Dollar Business to

    Solo / Dual / Panel on Tuesday 12th March

    Too many companies build a product, then wonder how to turn traffic into revenue. If that's your plan, you've already lost. I'll share real data on how I monetized my ...

    At Hilton Austin Downtown, Salon C (map)

  1. I Overthrew My Government... Now What? to

    Solo / Dual / Panel on Sunday 10th March

    Social media's ability to organize & facilitate grassroots activism played a significant role in democratic change throughout the Middle East. But how is social media being used in the aftermath ...

    At Austin Convention Center, Room 9ABC (map)

  1. Call of Duty: How STEM Can Change the Battlefield to

    Future15 on Saturday 9th March

    With the next generation of warfighters taking on the face of a video gamer in the States vs. a camouflaged soldier in the battlefield, STEM skills are increasingly important to ...

    At Hilton Austin Downtown, Room 615AB (map)

  1. Eating to Live Online: Virtual Food & Real Life to

    Solo / Dual / Panel on Monday 11th March

    Food may be the new rock and roll, but there's a lot to hate about current food culture. The conversational territory is carved up into ridiculous feats of gluttony, Rube ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Landing NASA's Curiosity Rover Online (& Mars!) to

    Solo / Dual / Panel on Sunday 10th March

    A tweet that will live in infamy, "GALE CRATER, I AM IN YOU" heralded a new era of space exploration and conversation between NASA and the general public. As the ...

    At Omni Downtown, Lone Star (map)

  1. Scott McNealy: From Sun to Startup to

    Solo / Dual / Panel on Monday 11th March

    Scott McNealy is willing and interested in talking about Education, privacy, social media, and entrepreneurship. He wants to incorporate event management and the powerful tool of a one to many ...

    At Hilton Austin Downtown, Salon C (map)

  2. Why Trust Is the New Social Glue to

    Meet Up on Monday 11th March

    We know people gather around interests, circumstances and goals they share. But what role does ‘trust' play in making an online or mobile community 'sticky'? For user experience mavens, engineers, ...

    At Driskill Hotel, Driskill Ballroom (map)

  1. Peer to Peer: Nonprofit Social Media Managers to

    Workshops on Sunday 10th March

    RSVP Required - The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how ...

    At AT&T Conference Center, Salon C (map)

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