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  1. How Side Gigs & Hobbies Can Help Your Career to

    Core Conversation on Friday 8th March

    In the span of about 4 months, I had the opportunity to start my own local business, was offered a modeling contract, got my foot in the door on an ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  1. Mentor Session: Dan McKernan to

    Mentor Session on Saturday 9th March

    A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more ...

    At Hilton Garden Inn Austin Downtown, 10th Floor Atrium (map)

  1. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  2. The Book of Business Awesome / UnAwesome to

    Book Reading on Monday 11th March

    This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ...

    At Austin Convention Center, Ballroom G (map)

  1. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

  1. Survival Strategies for Brands in China to

    Solo / Dual / Panel on Friday 8th March

    Whether companies like it or not, China is the new battleground for brands that want to succeed on the global stage. Foreign brands are increasingly challenged to expand their presence ...

    At Austin Convention Center, Room 6AB (map)

  1. Bob Garfield - Book Signing to

    Book/DVD signing on Sunday 10th March

    Bob Garfield will appear at the South by Bookstore to sign copies of “Can't Buy Me Like” following his Dual session. Bob Garfield is the most prominent commentator and analyst ...

    At Austin Convention Center, Ballroom D Foyer (map)

  1. Advanced Social Media Monitoring to

    Workshops on Tuesday 12th March

    RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to ...

    At AT&T Conference Center, Classroom 106 (map)

  1. Affinity, Intent & the War for Marketing Dollars to

    Solo / Dual / Panel on Sunday 10th March

    Every day people conduct billions of searches on Google, and in the process they create what John Battelle famously called a ‘database of intentions:' A massive record of the world's ...

    At Four Seasons, San Jacinto Ballroom (map)

  2. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Please Leave a Message to

    Solo / Dual / Panel on Friday 8th March

    Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens ...

    At Wanderlust, Wanderlust (map)

  1. Sex & the Startup: Marketing to Women to

    Future15 on Monday 11th March

    Move over tech portals — if you want rapid adoption for your startup, it's all about lifestyle magazines and daytime talk shows. In case you haven't heard, women make or ...

    At Hilton Austin Downtown, Room 616AB (map)

  1. Brand Fans, the New Brand Marketers to

    Solo / Dual / Panel on Saturday 9th March

    Before Time's Person of the Year was “You” – a corporate powerhouse was already putting “You” in control. Since 2006, PepsiCo has been at the forefront of crowdsourcing – letting ...

    At Omni Downtown, Capital Ballroom (map)

  2. Show&Smell 2: Marketing Experiences Beyond Visual to

    Solo / Dual / Panel on Saturday 9th March

    Back by popular demand! Building on last year's packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies, continues to ...

    At Omni Downtown, Austin (map)

  1. Building Successful Teams in Latin America to

    Solo / Dual / Panel on Friday 8th March

    Latin America is among the most dynamic emerging markets in the world, resulting in a tremendous amount of opportunity for startup success. Building teams in Latin America presents a unique ...

    At Austin Convention Center, Room 5ABC (map)

  1. Designing for Real-Time Marketing to

    Future15 on Saturday 9th March

    Social media has increased the speed with which we communicate. We're constantly Tweeting, Posting, Liking, Pinning, Instagramming, and checking in. This fire hose of information combined with the 24/7 news ...

    At Hilton Austin Downtown, Room 616AB (map)

  2. Why Hispanics Love Toyota to

    Future15 on Saturday 9th March

    Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...

    At Hilton Austin Downtown, Room 615AB (map)

  1. Data, Storytelling and Breaking Through the Noise to

    Solo / Dual / Panel on Sunday 10th March

    Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand ...

    At Wanderlust, Wanderlust (map)

  1. The London Teenage Coder Riot to

    Solo / Dual / Panel on Monday 11th March

    Jon's part of London was ransacked in 2011's riots, so what did he do on the event's anniversary? First thought: How do we teach the rioters a lesson? Instead, he ...

    At Austin Convention Center, Room 10AB (map)

  2. Impressing Digital Natives with Creative Play to

    Core Conversation on Monday 11th March

    In this session, attendees will learn how brand marketers must adapt their techniques to a tech-savvy, rewards-oriented youth audience, otherwise known as “Generation Play.” The youth market craves entertainment experiences ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  1. OMMA: Marketing Implications of Facebook's Graph Search to

    Solo / Dual / Panel on Friday 8th March

    One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This ...

    At AT&T Conference Center, Salon C (map)

  2. Games: Anyone. Anywhere. Anytime. to

    Solo / Dual / Panel on Friday 8th March

    Raise your hand if you agree with any of these statements: - Gamers are primarily by young or teen boys. - Games are usually played alone in the home on ...

    At Palmer Event Center, Room 4-5 (map)

  1. Contagious: Why Things Catch On to

    Book Reading on Sunday 10th March

    Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor ...

    At Austin Convention Center, Ballroom G (map)

  1. When Does Selling Your Body = Golden Opportunity? to

    Solo / Dual / Panel on Saturday 9th March

    You've seen the extravagant sponsorship deals with athletes in the NBA, NFL, and NASCAR. But how often how do you hear about US athletes—the best in the world in a ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  2. Does Social Marketing Even Work? to

    Core Conversation on Saturday 9th March

    Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  1. Who Run the (Internet) World: Women to

    Solo / Dual / Panel on Sunday 10th March

    Think pink is the way to market to girls? Think again. Women and the teen girls they were know the power of their affections when it comes to entertainment, the ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. Big Data: Is It Killing Creativity? to

    Future15 on Sunday 10th March

    Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing. But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While ...

    At Hilton Austin Downtown, Room 615AB (map)

  1. OMMA: The Next Big Thing IS Not a Gadget to

    Solo / Dual / Panel on Friday 8th March

    Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from ...

    At AT&T Conference Center, Salon C (map)

  1. Saying ‘Howdy' to New Markets Using Digital to

    Solo / Dual / Panel on Monday 11th March

    How does a farmer-owned cheese co-op in Oregon make new friends in the great state of Texas? By using the digital space to say “howdy”! We put together an integrated ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  2. Infographics: The Power of Visual Storytelling to

    Book Reading on Monday 11th March

    Infographics are timeless, but much like web design and development, practitioners must evolve to remain effective. When infographics were first added to the web-based content marketing arsenal, the novelty factor ...

    At Austin Convention Center, Ballroom G (map)

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