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  1. Designing Habits: From Big Data to Small Changes to

    Solo / Dual / Panel on Friday 8th March

    We all know there are vast amounts of data about our lives - our spending, our browsing, our activity - being collected daily. With the recent explosion in inexpensive sensors ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  2. It's Reddit's Web. We Just Live In It to

    Solo / Dual / Panel on Friday 8th March

    For many years, Reddit -- a site that allows people to post, vote on, and comment on links from around the Web -- was an also-ran news aggregator, a place ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Digital Drama: Growing Up in the Age of Facebook to

    Solo / Dual / Panel on Monday 11th March

    The rise of social media and mobile technology has forever altered the social landscape teenagers navigate. It hasn't necessarily made kids meaner, or bullying more prevalent, but it has changed ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. The Rise of Contextual Social Networks to

    Solo / Dual / Panel on Saturday 9th March

    Social networks rise and fall as people try to find a site that satisfies their social needs, and the “one-size fits all” networks may no longer hold the value that ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Why Social Ads Work. Ignore Facebook Naysayers. to

    Core Conversation on Monday 11th March

    Hating on Facebook advertising is easy- especially when the media, leading advertisers & analysts come out each day saying 'Facebook advertising just doesn't work'. The complaints are familiar: you targeted ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  1. Now You See Me: The Future of Ambient Location to

    Solo / Dual / Panel on Sunday 10th March

    Imagine if you could know all about someone just by looking at them. You could remember people's names, sense when friends were nearby, and see hidden connections around you wherever ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Location! The Importance of Geo-Data to

    Solo / Dual / Panel on Tuesday 12th March

    The proliferation of location-aware devices and geo-tagged data raises important questions: what will happen as more and more of the content we create online is automatically tagged with locational data? ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Event Success Through New Tools & Technologies to

    Core Conversation on Saturday 9th March

    Events have changed. The challenges involved with marketing them, sponsoring them, or simply figuring out which to attend, have been transformed. New technologies are rewriting the rules and we are ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  2. Make It Rain with Mobile: Turn Data into Dollars to

    Solo / Dual / Panel on Saturday 9th March

    Of all media companies, consumers use The Weather Channel the most across all platforms - television, online and mobile. Most content producers and advertisers are begging for customer information, but ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Quantified Year: 365 Days of Tracking Everything to

    Solo / Dual / Panel on Friday 8th March

    365 days. Dozens of digital health devices, apps, blood draws and genetic testing. So why would anyone voluntarily commit to such a high-maintenance, tedious and occasionally painful lifestyle? To understand ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  1. Social Media Was Fun. Has Measurement Killed It? to

    Solo / Dual / Panel on Sunday 10th March

    Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it's let the marketers take over! ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Hack You: The Human Body Is the Next Interface to

    Solo / Dual / Panel on Monday 11th March

    Today's breakthroughs in “Bodytech” include a host of incredible innovations that will transform our bodies, communication, society -- even the human psyche. This provocative duo presentation, sponsored by IEEE, will ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  1. Mosh Pit of Experts: The Future of Social to

    Core Conversation on Saturday 9th March

    Enough of the pontificating panel! In a rapid and fast paced (gameshow-like) session, we put the audience (that means YOU) in the hot seat as the expert on the future ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  2. Real Talk: The Social Customer Service Shift to

    Solo / Dual / Panel on Saturday 9th March

    Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Who Run the (Internet) World: Women to

    Solo / Dual / Panel on Sunday 10th March

    Think pink is the way to market to girls? Think again. Women and the teen girls they were know the power of their affections when it comes to entertainment, the ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. Social Circles vs. Social Media to

    Solo / Dual / Panel on Sunday 10th March

    This panel will look at how people socialize online and offline – and how these interactions affect each other. Just as they do in real life, people on social networks ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  3. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. The Next Generation of Recommendation Engines to

    Solo / Dual / Panel on Tuesday 12th March

    ‘If you like this, you'll like this' is part of everyone's shopping vocabulary. But those kinds of algorithmic recommendations only account for a single dimension of consumer interest: similarities among ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Can't Buy Me Like to

    Solo / Dual / Panel on Sunday 10th March

    In 2009, Bob Garfield published The Chaos Scenario and the world of media and marketing shit themselves. The book presented an apocalyptic vision of the steady collapse of mass media ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Contagious Content: Making Healthy Behavior Stick to

    Solo / Dual / Panel on Saturday 9th March

    Health today is everyone's business. Industries, companies and individuals are shifting their perception of health from something to fix to something to encourage. Digital storytelling and content are uniquely positioned ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  2. Data, A Love Story: How I Gamed Online Dating to

    Solo / Dual / Panel on Saturday 9th March

    I was tired of terrible first dates. When I decided to try online dating, I wasn't going to let my profile mugshot and a few lines about me decide my ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Telepresence Design Revolution to

    Solo / Dual / Panel on Sunday 10th March

    The future of telepresence sits at a hybrid intersection of robotics, consumer electronics, medical devices, and even aerospace and housewares -- and the primary driver behind this explosion is design. ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  1. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. How & Why to Travel Around the World to

    Core Conversation on Tuesday 12th March

    "I think if I can make a bundle of cash before I'm thirty and get out of this racket, I'll be able to ride my motorcycle across China." - Bud ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  1. Digital Primitives: The Anthropology of Social to

    Core Conversation on Saturday 9th March

    From the beginning, the Internet has allowed patients and caregivers to create online communities that provide something offline communities cannot. In the case of rare genetic disorders, it is a ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  2. Who Owns the Data? Self-Tracking to Health 2.0 to

    Solo / Dual / Panel on Saturday 9th March

    Privacy regulations were created with consumer protection in mind, but today consumers often feel as though their own health data is on lockdown. While the healthcare system is in the ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  1. Warhol Goes Social: Creativity in the Tech Age to

    Solo / Dual / Panel on Tuesday 12th March

    Today, everyone is a “Creative.” With the boom of visually-based social platforms like Instagram and Pinterest, technology has leveled the playing field. Does this really change how we define art ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. Fashion & Food: Transforming Visual Narration to

    Solo / Dual / Panel on Tuesday 12th March

    All those latte portraits and shoe snapshots that fill up your feed? They're major game changers—in the cultural narrative realm. And as the recent acquisition of Instagram by Facebook proves, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Information Overload & Health Decisions to

    Core Conversation on Sunday 10th March

    Illness is complicated. The tsunami of digital information currently available to most patients and caregivers doesn't always simplify decision making, but can often make it worse. Further, the new role ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  1. Get Ready to Rumble! How WWE Is Crushing Social TV to

    Solo / Dual / Panel on Saturday 9th March

    With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world's digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

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