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  1. 20x2 v.13.0 : What Changed?

    with Jon Cates, Beatriz Acevedo, Steven Farmer, Erica Grieder and 17 more on Saturday

    During SXSWi, 20 speakers or musicians or actors or comedians or law enforcement or real estate magnates (but no plumbers) will join us on the stage at Elysium to tell us, in just two minutes, "What Changed?"

    At Elysium (map), Austin

  1. Data, Storytelling and Breaking Through the Noise to

    Solo / Dual / Panel on Sunday 10th March

    Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand ...

    At Wanderlust, Wanderlust (map)

  2. How Will Art, Copy & Code Re-imagine Advertising? to

    Solo / Dual / Panel on Sunday 10th March

    In the 1960's, advertising went through a creative revolution that changed how brand stories were told. Today, it's happening again. We're in the midst of a second creative revolution, this ...

    At Austin Convention Center, Ballroom G (map)

  1. Make Me Care: Digital Storytelling to Affect Change to

    Solo / Dual / Panel on Saturday 9th March

    Moving hearts and minds, changing attitudes and behavior, takes more than SEO. This session's speakers and case studies explore how to affect change by evolving the art of digital storytelling. ...

    At Austin Convention Center, Room 5ABC (map)

  1. Fools Fear Failure: Designing Better Ways to Fail to

    Solo / Dual / Panel on Tuesday 12th March

    Is there something unique about the social sector that leads to an unwillingness to learn from failure? It's well known that failure is sticky; people learn better from stories of ...

    At Austin Convention Center, Ballroom BC (map)

  1. Lean Forward, Lean Back: Tablet News Experiences to

    Solo / Dual / Panel on Friday 8th March

    Insights from the Poynter Institute's major study of news and storytelling on tablets. The study explores the way that elements of touch, gesture, interactivity and position come together to create ...

    At Austin Convention Center, Ballroom BC (map)

  1. BBC Presents: Science of Storytelling to

    Solo / Dual / Panel on Sunday 10th March

    This presentation by BBC reporter and video jouranlist Matt Danzico will discuss the neurological and evolutionary underpinnings of storytelling, i.e. what parts of the brain are affected when a narrative ...

    At Austin Convention Center, Austin Suite (map)

  2. Sustainable Stories from ‘Disposable' Content to

    Next Stage on Sunday 10th March

    The popular perception of digital and social media is that it's ephemeral. Disposable. Mere one-offs, designed to be consumed and forgotten. But creative people are experimenting with storytelling across digital ...

    At Austin Convention Center, Next Stage EH 3/4 (map)

  1. Frenemies: Fanning the Flames of Fandom to

    Solo / Dual / Panel on Saturday 9th March

    Storytellers! Underestimate the power of fandom at your peril. If a storyteller has done his or her job right, they have created a rich story world complete with canons, tropes ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  2. Exploring Place with Cross-Platform Storytelling to

    Solo / Dual / Panel on Saturday 9th March

    How do you tell the story of a PLACE? New technologies like geo-tagging, location-aware devices, interactive video and augmented reality are being combined with traditional storytelling methods like documentary film ...

    At Austin Convention Center, Austin Suite (map)

  1. Zombies, Run! Transforming Fitness, Games & Story to

    Solo / Dual / Panel on Sunday 10th March

    Everyone wants to be fitter. The trouble is making yourself exercise. Some systems use 'gamification' to turn exercise into points, and set targets and 'win' conditions. Zombies, Run! takes a ...

    At Palmer Event Center, Room 4-5 (map)

  1. Social Storytelling Meet Up to

    Meet Up on Saturday 9th March

    Get together with other social storytelling experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the ...

    At Empire (map)

  1. Infographics: The Power of Visual Storytelling to

    Book Reading on Monday 11th March

    Infographics are timeless, but much like web design and development, practitioners must evolve to remain effective. When infographics were first added to the web-based content marketing arsenal, the novelty factor ...

    At Austin Convention Center, Ballroom G (map)

  1. Big Data: Is It Killing Creativity? to

    Future15 on Sunday 10th March

    Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing. But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While ...

    At Hilton Austin Downtown, Room 615AB (map)

  1. Moving from Story to Narrative to

    Featured Session on Monday 11th March

    In an attention economy where more and more options compete for scarce attention, the ability to attract and retain attention will increasingly determine who creates and captures value. Stories are ...

    At Hilton Austin Downtown, Salon JK (map)

  1. Contagious Content: Making Healthy Behavior Stick to

    Solo / Dual / Panel on Saturday 9th March

    Health today is everyone's business. Industries, companies and individuals are shifting their perception of health from something to fix to something to encourage. Digital storytelling and content are uniquely positioned ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  1. Warner Bros. Television Group to

    on Friday 8th March

    WB Tell-A-Vision: an immersive experience, changing daily, about the art of storytelling. How do you like to watch?

    At Mexic-Arte Museum (map)

  1. Creator vs. Audience: Next Chapter in Storytelling to

    Solo / Dual / Panel on Monday 11th March

    The emergence of incredibly strong and meaningful social relationships being formed by a community through a collective elaboration of meaning, especially when it's related to the pop culture arts and ...

    At Omni Downtown, Austin (map)

  1. Fashion & Food: Transforming Visual Narration to

    Solo / Dual / Panel on Tuesday 12th March

    All those latte portraits and shoe snapshots that fill up your feed? They're major game changers—in the cultural narrative realm. And as the recent acquisition of Instagram by Facebook proves, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Information Overload & Health Decisions to

    Core Conversation on Sunday 10th March

    Illness is complicated. The tsunami of digital information currently available to most patients and caregivers doesn't always simplify decision making, but can often make it worse. Further, the new role ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  2. New Storytelling with Canadian Broadcasters to

    Solo / Dual / Panel on Sunday 10th March

    Storytellers are blurring the lines between traditional television and new forms of fiction and Canadian broadcasters are embracing the opportunities - as second screen convergent experiences, standalone web series and ...

    At Hilton Austin Downtown, Room 400/402 (map)

  1. How NOT to Suck at Presenting Your Work to

    Solo / Dual / Panel on Monday 11th March

    Professional designers and developers like us are paid to create smart, badass work for our clients. All too often, however, our hard work fails to get approved simply because we ...

    At Hilton Austin Downtown, Salon JK (map)

  1. Games R Art to

    Solo / Dual / Panel on Friday 8th March

    Linear narratives and static written words no longer dominate communication. New forms of communication are fundamentally changing the way interactive media producers, including game developers, engage audiences. Success at communicating ...

    At Palmer Event Center, Room 4-5 (map)

  1. Training the Next 7 Generations of Storytellers to

    Solo / Dual / Panel on Saturday 9th March

    The storytelling tradition is strong within Native cultures, however, traditions and languages are still being lost with every generation. Over half of the Native American population is under the age ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  1. Storytelling Devices in Interactive Documentary to

    Solo / Dual / Panel on Tuesday 12th March

    Using real world examples from a sampling of interactive web-based documentaries, the panel will discuss the specific “Cinematic” and ”Digimatic” devices that makers of interactive documentary are employing to engage ...

    At Austin Convention Center, Austin Suite (map)

  1. WB Tell-A-Vision to

    on Friday 8th March

    WB Tell-A-Vision: an immersive experience, changing daily, about the art of storytelling. How do you like to watch?

    At Mexic-Arte Museum (map)

  1. Big Heritage, Big Quilts & Big Canvases to

    Solo / Dual / Panel on Sunday 10th March

    Being able to visualize large collections of data is absolutely vital in the domain of cultural heritage—both for scholarly work and public consumption. Recent work explores novel and engaging ways ...

    At Austin Convention Center, Room 9ABC (map)

  1. Storytelling: The Next Wave of Engagement to

    Workshops on Monday 11th March

    RSVP Required - Social Media is evolving and storytelling is going to be next great tool to engage customers. Not sure you know what we mean? Most of today's content ...

    At AT&T Conference Center, Classroom 204 (map)

  2. Shooting for Impact: Online Doc Shorts Now to

    Solo / Dual / Panel on Monday 11th March

    At a time when many are pursuing new approaches to storytelling that involve non-linear narratives, interactivity, and the influences of gaming, an unlikely but exciting format is attracting viewers and ...

    At Austin Convention Center, Austin Suite (map)

  1. SXSW Comedy: The Upright Citizens Brigade presents Stranger Than Fiction to

    Comedy on Tuesday 12th March

    Anything can happen when the best and brightest comedians, improvisers and storytellers present the strangest, most terrifying, most hilarious night of their life. Stories and surprises that are too crazy ...

    At IFC Crossroads House at Vice (map)

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