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  1. Shaq Goes Social: The Big Interview to

    Featured Session on Monday 11th March

    He has retired from pro basketball, but that doesn't mean Shaq has slowed down. Four-time NBA champion Shaquille O'Neal gives his opinions on social media, startups, online comedy, as well ...

    At Long Center, Dell Hall (map)

  1. Get Ready to Rumble! How WWE Is Crushing Social TV to

    Solo / Dual / Panel on Saturday 9th March

    With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world's digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. Integrating Digital into the Live Game Experience to

    Solo / Dual / Panel on Tuesday 12th March

    In the past decade professional sports have made quantum leaps integrating digital media into their product offering. From fantasy leagues to on-line viewing, mobile updates, and direct communication with athletes, ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  1. Time Shifting: Is Sports the Last One Standing? to

    Core Conversation on Saturday 9th March

    As digital devices and streaming make appointment based viewing less important, live sports appears to be one of the last categories that can consistently draw massive viewership numbers. How are ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  1. SXSW Ping Pong Tournament to

    Startup Village on Friday 8th March

    Join SXSW Startup Village for our second annual SXSW Ping Pong Tournament. You need not be a professional, just sign up online and prepare to have a blast. Each company ...

    At Hilton Austin Downtown, Room 400/402 (map)

  1. Who Got Game? Brits vs. Yanks Football Showdown to

    Core Conversation on Tuesday 12th March

    Football can be traced back to the English public schools in the 18th century. The British Empire enabled its spread worldwide and by the 19th century, Americans were playing their ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  1. MLB.com Hits Home Run with Cloud Collaboration to

    Solo / Dual / Panel on Monday 11th March

    Have you ever thought about how that double play gets blasted to MLB headquarters in NYC, edited and buzzed back for instant replay on your TV and mobile device? MLB ...

    At Austin Convention Center, Room 12AB (map)

  1. Revealing Basketball's 10 Hidden Positions to

    Solo / Dual / Panel on Saturday 9th March

    For as long as basketball has been played, it's been played with five positions. But through topological data visualization, Muthu Alagappan discovered the 10 positions hidden among them, with the ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  2. Come As You Are Yoga to

    Meet Up on Saturday 9th March

    Yoga was developed thousands of years ago as a way to prepare the mind and body for enlightenment. What better way to prepare yourself for all the new ideas, insights, ...

    At Austin Convention Center, Room 8A (map)

  3. Brooks SXSW Cowboy Run to

    on Saturday 9th March

    Join Brooks to start your day right—with a MORNING RUN. Each day the two best cowboy costumes will take home a FREE PAIR of BROOKS SHOES! The first 100 registered ...

    At Registrants Lounge (map)

  1. The Sports Tightrope: Balancing Your Content to

    Solo / Dual / Panel on Monday 11th March

    Official websites are now a major player in the sporting landscape. Sports teams now see themselves as media organizations – offering news that competes with more traditional outlets such as ...

    At Austin Convention Center, Room 18ABCD (map)

  1. High School Athletics & Exploitation of Athletes to

    Core Conversation on Tuesday 12th March

    From more games being televised on sports cable networks to in-depth analysis by Internet recruiting services and on social media platforms, high school athletes have never been more visible or ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  1. Come As You Are Yoga to

    Meet Up on Friday 8th March

    Yoga was developed thousands of years ago as a way to prepare the mind and body for enlightenment. What better way to prepare yourself for all the new ideas, insights, ...

    At Austin Convention Center, Room 8A (map)

  1. The Bionic Athlete & the Future of Sports to

    Core Conversation on Monday 11th March

    Sarah Reinertsen was the first woman on a prosthetic leg to complete the grueling Hawaii Ironman Triathlon. Since losing her leg because of a bone-growth disorder, she has gone on ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  2. Powering Cures with Pure Human Endurance to

    Solo / Dual / Panel on Monday 11th March

    In 2011, Sam Fox, then 24, ran 2,650 miles from Canada to Mexico in 61 days -- the equivalent of 1.5 marathons a day for two months. Inspired by his ...

    At Austin Convention Center, Room 6AB (map)

  3. Gentle Vinyasa Yoga to

    Meet Up on Monday 11th March

    Vinyasa yoga helps focus the mind and awaken the body through a series of yoga postures and movements linked by the breath. It's a slightly more active class for those ...

    At Austin Convention Center, Room 8A (map)

  4. Come As You Are Yoga to

    Meet Up on Monday 11th March

    Yoga was developed thousands of years ago as a way to prepare the mind and body for enlightenment. What better way to prepare yourself for all the new ideas, insights, ...

    At Austin Convention Center, Room 8A (map)

  1. Group Practice to

    Meet Up on Tuesday 12th March

    Group Yoga Practice gives everyone a chance to learn from each other! Jennilyn Carson, of YogaDork fame, will lead the group in a series of poses and help out the ...

    At Austin Convention Center, Room 8A (map)

  1. Brooks SXSW Cowboy Run to

    on Sunday 10th March

    Join Brooks to start your day right—with a MORNING RUN. Each day the two best cowboy costumes will take home a FREE PAIR of BROOKS SHOES! The first 100 registered ...

    At Registrants Lounge (map)