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  1. OMMA: The Next Big Thing IS Not a Gadget to

    Solo / Dual / Panel on Friday 8th March

    Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from ...

    At AT&T Conference Center, Salon C (map)

  2. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  1. Data, Storytelling and Breaking Through the Noise to

    Solo / Dual / Panel on Sunday 10th March

    Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand ...

    At Wanderlust, Wanderlust (map)

  1. Brand Fans, the New Brand Marketers to

    Solo / Dual / Panel on Saturday 9th March

    Before Time's Person of the Year was “You” – a corporate powerhouse was already putting “You” in control. Since 2006, PepsiCo has been at the forefront of crowdsourcing – letting ...

    At Omni Downtown, Capital Ballroom (map)

  1. OMMA: Marketing Implications of Facebook's Graph Search to

    Solo / Dual / Panel on Friday 8th March

    One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This ...

    At AT&T Conference Center, Salon C (map)

  1. Contagious: Why Things Catch On to

    Book Reading on Sunday 10th March

    Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor ...

    At Austin Convention Center, Ballroom G (map)

  2. The Secret Dangers of Online Influence Marketing to

    Solo / Dual / Panel on Sunday 10th March

    Are marketers wasting time and money with today's influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why ...

    At Four Seasons, San Jacinto Ballroom (map)

  1. The Big Power Shift in Media to

    Featured Session on Tuesday 12th March

    When SXSW Interactive began, blogging was new, people still sent email forwards, and print media stocks were at record highs. The South By crowd knew a big change was coming ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  1. Games: Anyone. Anywhere. Anytime. to

    Solo / Dual / Panel on Friday 8th March

    Raise your hand if you agree with any of these statements: - Gamers are primarily by young or teen boys. - Games are usually played alone in the home on ...

    At Palmer Event Center, Room 4-5 (map)

  1. Does Social Marketing Even Work? to

    Core Conversation on Saturday 9th March

    Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  1. Ad Hacking for Startups to

    Solo / Dual / Panel on Tuesday 12th March

    The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access ...

    At Hilton Austin Downtown, Salon D (map)

  1. Marketing Is BS to

    Workshops on Monday 11th March

    “Marketing is BS”. "Social Marketing is Worthless". They've been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today's digital and social ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  1. Please Leave a Message to

    Solo / Dual / Panel on Friday 8th March

    Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens ...

    At Wanderlust, Wanderlust (map)

  1. Infographics: The Power of Visual Storytelling to

    Book Reading on Monday 11th March

    Infographics are timeless, but much like web design and development, practitioners must evolve to remain effective. When infographics were first added to the web-based content marketing arsenal, the novelty factor ...

    At Austin Convention Center, Ballroom G (map)

  1. Big Data: Is It Killing Creativity? to

    Future15 on Sunday 10th March

    Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing. But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While ...

    At Hilton Austin Downtown, Room 615AB (map)

  2. Social Media Was Fun. Has Measurement Killed It? to

    Solo / Dual / Panel on Sunday 10th March

    Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it's let the marketers take over! ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Tech Overload, Marketing & the Age of Annoyance to

    Future15 on Saturday 9th March

    Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel—as it all gets “easier,” it also seems to get exponentially more annoying. Annoyance ...

    At Hilton Austin Downtown, Room 616AB (map)

  1. The Art of Making Fun of Yourself to

    Featured Session on Monday 11th March

    Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do ...

    At Hilton Austin Downtown, Salon FGH (map)

  1. Digital A-Z for B2B to

    Solo / Dual / Panel on Saturday 9th March

    At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is ...

    At Four Seasons, Four Seasons Ballroom (map)

  1. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

  1. Who Run the (Internet) World: Women to

    Solo / Dual / Panel on Sunday 10th March

    Think pink is the way to market to girls? Think again. Women and the teen girls they were know the power of their affections when it comes to entertainment, the ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  1. The Art (& Power!) of Explanation to

    Future15 on Monday 11th March

    You've done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don't see the big idea - and it's keeping them from ...

    At Hilton Austin Downtown, Room 616AB (map)

  1. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

  2. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  1. Show&Smell 2: Marketing Experiences Beyond Visual to

    Solo / Dual / Panel on Saturday 9th March

    Back by popular demand! Building on last year's packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies, continues to ...

    At Omni Downtown, Austin (map)

  2. Designing for Real-Time Marketing to

    Future15 on Saturday 9th March

    Social media has increased the speed with which we communicate. We're constantly Tweeting, Posting, Liking, Pinning, Instagramming, and checking in. This fire hose of information combined with the 24/7 news ...

    At Hilton Austin Downtown, Room 616AB (map)

  1. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. Impressing Digital Natives with Creative Play to

    Core Conversation on Monday 11th March

    In this session, attendees will learn how brand marketers must adapt their techniques to a tech-savvy, rewards-oriented youth audience, otherwise known as “Generation Play.” The youth market craves entertainment experiences ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  1. How to Get Fans to Spread Your Message to

    Workshops on Tuesday 12th March

    RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings ...

    At AT&T Conference Center, Classroom 204 (map)

  1. I Want My $28! Rockin' Email Marketing ROI to

    Future15 on Monday 11th March

    What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are ...

    At Hilton Austin Downtown, Room 616AB (map)

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