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Friday 8th March 2013

  1. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  2. OMMA: Marketing Implications of Facebook's Graph Search to

    Solo / Dual / Panel on Friday 8th March

    One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This ...

    At AT&T Conference Center, Salon C (map)

  3. #pathonly: Social's Shift Towards Real Privacy to

    Solo / Dual / Panel on Friday 8th March

    Dave Morin and Path have always maintained that privacy controls should be simple and that your data always belongs to you. Discover why building privacy and control directly into a ...

    At Hilton Austin Downtown, Salon FGH (map)

  4. Lean Forward & Back: Social Video Can Have It All to

    Solo / Dual / Panel on Friday 8th March

    Can great technology and elegant UX solve the problem of how to fully engage audiences with online video while still providing a “lean back” viewing experience? Or are these two ...

    At Austin Convention Center, Room 12AB (map)

  5. NASA: Sharing Space to

    Solo / Dual / Panel on Friday 8th March

    The nation's space agency has embraced the use of social media to reach out, engaging new audiences in new ways and giving people behind-the-scenes access to areas rarely seen by ...

    At Omni Downtown, Capital Ballroom (map)

Saturday 9th March 2013

  1. How Twitter Has Changed How We Watch TV to

    Solo / Dual / Panel on Saturday 9th March

    Social media has had a dramatic impact on how we watch television, with Twitter leading the way for a social TV revolution. Social television - the term used to describe ...

    At Austin Convention Center, Room 18ABCD (map)

  2. Sources in the Social Media Age to

    Solo / Dual / Panel on Saturday 9th March

    As social media destroys previous conceptions of reporters, their sources and the "audience," journalism is being re-defined by the minute. It's also letting people on all sides of the equation ...

    At Austin Convention Center, Room 12AB (map)

  3. And What of Liberty? Networks & Freedom to

    Solo / Dual / Panel on Saturday 9th March

    Your ISP is spying on your network traffic, Zuck pwn'd your social graph. Even darling Twitter has thrown indie developers under the bus for the sake of "consistency." You probably ...

    At Austin Convention Center, Room 9ABC (map)

  4. Get Ready to Rumble! How WWE Is Crushing Social TV to

    Solo / Dual / Panel on Saturday 9th March

    With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world's digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  5. iCritics: Showrunners Friends or Worst Enemies? to

    Solo / Dual / Panel on Saturday 9th March

    Social media and the 24-hour news cycle have pushed the water cooler conversation into hyper-drive. It's happening around the clock with instantaneous reactions from professional critics and their armchair counterparts ...

    At Austin Convention Center, Room 18ABCD (map)

  6. Professions Go Social to

    Solo / Dual / Panel on Saturday 9th March

    In 2010, Mark Zuckerberg said: “There is going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way.” ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  7. A Home on the Web: The State of Blogging in 2013 to

    Solo / Dual / Panel on Saturday 9th March

    When Matt Mullenweg started blogging 10 years ago, he was looking for a permanent home on the Web. His passion for blogging led him to develop WordPress, the most popular ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  8. Deadliest Catch's Twitter for Tough Guys to

    Solo / Dual / Panel on Saturday 9th March

    Social media is a pervasive part of our lives – from how we connect with our family & friends to how we consume media. But is it for everyone? How ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  9. How Peep Culture Hacked Your Reputation & Brain to

    Solo / Dual / Panel on Saturday 9th March

    In his book 'The Peep Diaries' & doc 'Peep Culture,' Hal Niedzviecki notes our willingness to bare everything for entertainment, profit & reputation. Even if we don't aspire to fame, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  10. When Does Selling Your Body = Golden Opportunity? to

    Solo / Dual / Panel on Saturday 9th March

    You've seen the extravagant sponsorship deals with athletes in the NBA, NFL, and NASCAR. But how often how do you hear about US athletes—the best in the world in a ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  11. Life on the Line: Tweeting the Drug War to

    Solo / Dual / Panel on Saturday 9th March

    In the last decade, news reporting on the U.S.-Mexico border has been decimated by the closing and downsizing of U.S. media organizations, censorship of Mexican media and the explosion of ...

    At Austin Convention Center, Room 5ABC (map)

  12. Make It Rain with Mobile: Turn Data into Dollars to

    Solo / Dual / Panel on Saturday 9th March

    Of all media companies, consumers use The Weather Channel the most across all platforms - television, online and mobile. Most content producers and advertisers are begging for customer information, but ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  13. The Rise of Contextual Social Networks to

    Solo / Dual / Panel on Saturday 9th March

    Social networks rise and fall as people try to find a site that satisfies their social needs, and the “one-size fits all” networks may no longer hold the value that ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  14. How Sojo Studios Is Bettering the World via Cloud to

    Solo / Dual / Panel on Saturday 9th March

    In 2011, Sojo Studios announced its first online social game, WeTopia, which was designed to be part of a free series of Facebook games allowing players can create villages and ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  15. Real Talk: The Social Customer Service Shift to

    Solo / Dual / Panel on Saturday 9th March

    Customer service has become one of the most dynamic areas in social media. The social revolution has completely transformed a back-office function and put it square in the limelight, allowing ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  16. What's Up, DOC? Social Engagement in Disasters to

    Solo / Dual / Panel on Saturday 9th March

    Dell and American Red Cross will present a case study about their collaboration to create a social engagement center dedicated to humanitarian relief. Panelists from both Red Cross and Dell ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

Sunday 10th March 2013

  1. Participatory Budgeting: Crowdsourcing for Real to

    Solo / Dual / Panel on Sunday 10th March

    Every year, millions of citizens around the world are involved in a crowdsourcing effort in which they tell their governments where public money should be spent. Known as Participatory Budgeting ...

    At Austin Convention Center, Room 5ABC (map)

  2. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

  3. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  4. Landing NASA's Curiosity Rover Online (& Mars!) to

    Solo / Dual / Panel on Sunday 10th March

    A tweet that will live in infamy, "GALE CRATER, I AM IN YOU" heralded a new era of space exploration and conversation between NASA and the general public. As the ...

    At Omni Downtown, Lone Star (map)

  5. Why Comedians Don't Give A F*ck If You're Offended to

    Solo / Dual / Panel on Sunday 10th March

    Many comedians and fans alike consider the comedy stage a sacred place, where the dark, offensive, sacrilegious and even stupid can and should remain uncensored. But what does free speech ...

    At Austin Convention Center, Room 18ABCD (map)

  6. ConnectiCity to

    Solo / Dual / Panel on Sunday 10th March

    ConnectiCity aims at gaining deeper understandings about the near future scenarios of cities and citizens. A vision on human-centered smart cities. A narrative experience through experiments, prototypes and services which ...

    At Omni Downtown, Austin (map)

  7. Death of the Couch Potato: The Future of Social TV to

    Solo / Dual / Panel on Sunday 10th March

    Steve Jobs was famously quoted as saying “You watch television to turn your brain off and you work on your computer when you want to turn your brain on.” The ...

    At Austin Convention Center, Room 18ABCD (map)

  8. Global News After the Twitter Revolutions to

    Solo / Dual / Panel on Sunday 10th March

    What arguably started with the Arab Spring (witnesses participating in the "news" process directly via Twitter and Facebook has only intensified--and evolved, now employing Instagram and social video). This is ...

    At Austin Convention Center, Room 12AB (map)

  9. I Overthrew My Government... Now What? to

    Solo / Dual / Panel on Sunday 10th March

    Social media's ability to organize & facilitate grassroots activism played a significant role in democratic change throughout the Middle East. But how is social media being used in the aftermath ...

    At Austin Convention Center, Room 9ABC (map)

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