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Friday 8th March 2013

  1. OMMA: Is Mobile Really a Branding Vehicle? to

    Solo / Dual / Panel on Friday 8th March

    We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides ...

    At AT&T Conference Center, Salon C (map)

  2. Using Emerging Technologies to Reach Your Audience to

    Solo / Dual / Panel on Friday 8th March

    In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses ...

    At Wanderlust, Wanderlust (map)

  3. Enterprise Invades the Apps Playground to

    Solo / Dual / Panel on Friday 8th March

    Long a stronghold for consumer-friendly photo apps, games, and renegade business apps, the app stores of today are in for a major renovation as enterprise-class comes into its own. Think ...

    At Four Seasons, San Jacinto Ballroom (map)

  4. Latinos y Mobile: A Silver Bullet? to

    Solo / Dual / Panel on Friday 8th March

    As the numbers of Latinos in the US continues to grow, we have heard that mobile will solve the digital divide in empowering the Latino population but what does that ...

    At Austin Convention Center, Room 5ABC (map)

Saturday 9th March 2013

  1. Mobile Saturday: Re-Imagine Everything to

    Solo / Dual / Panel on Saturday 9th March

    How apps are driving the re-imagination of everything: Consumers love apps more than almost any other digital experience today. Time spent in apps is the number one mobile activity and ...

    At Wanderlust, Wanderlust (map)

  2. The $100bn Mobile Bullet Train Called Africa to

    Solo / Dual / Panel on Saturday 9th March

    Innovation in Africa is the purest form: innovation out of necessity. Not Angry Birds, the innovations emerging from Africa allow farmers to check where they can get the best price ...

    At Austin Convention Center, Room 6AB (map)

  3. Beyond Mobile: Where No Geek Has Gone Before to

    Solo / Dual / Panel on Saturday 9th March

    Everyday technology is hurtling at warp speed into science fiction. Mobile's at the forefront, but what's next? At the hazy edges of the tech universe, emerging trends hint at the ...

    At Austin Convention Center, Ballroom BC (map)

  4. Mobile Saturday: Loyalty in the Pocket to

    Solo / Dual / Panel on Saturday 9th March

    Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world: The Social, Local, Mobile revolution has changed ...

    At Wanderlust, Wanderlust (map)

  5. Ireland at SXSW 2013 Demo Day to

    Solo / Dual / Panel on Saturday 9th March

    IrelandatSXSW will demo the technologies of our newest and most exciting interactive companies and highlight why Ireland is home to many of the world's best emerging technology companies in enterprise ...

    At Hilton Austin Downtown, Salon D (map)

  6. Mobile Saturday: Location, Location, Location to

    Solo / Dual / Panel on Saturday 9th March

    Location. Location. Location - Leveraging Geolocation & Geofences to learn from your customers and inspire engagement: The traditional tonnage approach to advertising won't work with the world's 1 billion smartphone ...

    At Wanderlust, Wanderlust (map)

  7. Beyond Squishy: The Principles of Adaptive Design to

    Solo / Dual / Panel on Saturday 9th March

    Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. "Look! The site ...

    At Austin Convention Center, Ballroom BC (map)

  8. Make It Rain with Mobile: Turn Data into Dollars to

    Solo / Dual / Panel on Saturday 9th March

    Of all media companies, consumers use The Weather Channel the most across all platforms - television, online and mobile. Most content producers and advertisers are begging for customer information, but ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  9. Mobile Saturday: Retail Is Going Mobile to

    Solo / Dual / Panel on Saturday 9th March

    From e-commerce to bricks & mortar retail is going mobile - How to drive revenue with the latest mobile commerce innovations: Consumers are starting to manage every aspect of their ...

    At Wanderlust, Wanderlust (map)

  10. The Mobile 2nd Screen in Video Games & Beyond to

    Solo / Dual / Panel on Saturday 9th March

    You are on the verge of an entertainment revolution in your own living room. Convergence of mobile and tethered devices will continue to play a fascinating role in the growth ...

    At Palmer Event Center, Room 1-2 (map)

  11. Mobile Saturday: Seamless Customer Experiences to

    Solo / Dual / Panel on Saturday 9th March

    Satisfy the connected consumer's multi-screen way of life: Create a seamless customer experience across the device spectrum: Today's consumers are constantly connected, moving from smartphone, to computer, to TV, to ...

    At Wanderlust, Wanderlust (map)

Sunday 10th March 2013

  1. Mobile Innovations Presented by Wavefront to

    Solo / Dual / Panel on Sunday 10th March

    Canada leads in every major wave of wireless innovation. Hear how you as an investor, developer, entrepreneur or enterprise can leverage this innovation. This panel offers insight from mobile innovators ...

    At Hilton Austin Downtown, Room 400/402 (map)

  2. Toddlers & Technology to

    Solo / Dual / Panel on Sunday 10th March

    As today's children are practically born digital, it comes as no surprise that this generation is the most tech-savvy yet. Now, with more than half of all US children having ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  3. Sitting Will Kill You. Can Mobile Save Us? to

    Solo / Dual / Panel on Sunday 10th March

    We all know the sad truth: the majority of working Americans are chained to their desks – namely, their computer screens – for eight hours per day and the “massive” ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  4. Using Emerging Technologies to Reach Your Audience to

    Solo / Dual / Panel on Sunday 10th March

    In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses ...

    At Hilton Austin Downtown, Salon JK (map)

Monday 11th March 2013

  1. The Next Frontier for Digital Health to

    Solo / Dual / Panel on Monday 11th March

    Digital technology is transforming how we connect and self-soothe our body in amazing ways starting first with the core of our system, the brain. The emergence of brainwave-enabled products that ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  2. Mobile Phones & eFuel Vouchers to Save Mothers to

    Solo / Dual / Panel on Monday 11th March

    The majority of births in many parts of the world occur at home without access to skilled attendants, lifesaving medicines or emergency obstetric care, increasing preventable neonatal and maternal deaths. ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  3. Addicted to Mobile, the New Cigarette to

    Solo / Dual / Panel on Monday 11th March

    In many ways, mobile is the new cigarette. Like a pack of Marlboro Reds, this powerful machine of cool fits in our pocket so it can always be activated. Just ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  4. Privacy in a Location-Based World to

    Solo / Dual / Panel on Monday 11th March

    Location is enormously important to the future of mobile; it creates a new layer of relevance for social, adds context to our posts and photos, and helps us discover the ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

Tuesday 12th March 2013

  1. Developing for the New Mobile Gamer to

    Solo / Dual / Panel on Tuesday 12th March

    Today consumers have an unprecedented number of options when it comes to playing games. In addition to home and handheld consoles, people are now always connected to games through common ...

    At Hyatt Regency Austin, Texas Ballroom 5-7 (map)

  2. Wanted: Mobile Dev with 40 Years Experience to

    Solo / Dual / Panel on Tuesday 12th March

    Low-resolution displays. Limited input capabilities. Frustrating voice interaction. Distracted users. A neverending array of devices. The mobile environment in 2012? Or is it how users with disabilities have dealt with ...

    At Austin Convention Center, Room 5ABC (map)

  3. Disrupting Dinner: Food Trucks, Top Chefs & Yo Mama to

    Solo / Dual / Panel on Tuesday 12th March

    Mobile is revolutionizing food culture, from soup to Korean Tacos. And we're not just talking about tweeted photos of pork flavored ice cream. Mobile is the social location-based foundation of ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  4. Why Shopping Will Never Be the Same to

    Solo / Dual / Panel on Tuesday 12th March

    It's no secret that mobile is revolutionizing how people shop and pay, becoming the digital nexus of consumers' lives. They want what they want … when they want it – ...

    At Four Seasons, Four Seasons Ballroom (map)

  5. Customer Support Gets Augmented to

    Solo / Dual / Panel on Tuesday 12th March

    Augmentation. It's not just for plastic surgery anymore. Today, companies are exploring the world of augmented reality for customer support, partnering with mobile devices to give computers, printers and other ...

    At Austin Convention Center, Ballroom BC (map)

  6. Digital Outcasts: The New Bootstrapping to

    Solo / Dual / Panel on Tuesday 12th March

    The term “outcast” covers numerous demographic categories. It can represent the 54 million Americans currently living with a disability. It can refer to patients who live in isolation during long-term ...

    At Austin Convention Center, Room 10AB (map)