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Saturday 9th March 2013

  1. On Creativity, Inspiration & Doing the Work to

    Future15 on Saturday 9th March

    What do movies like 300 or Zombieland have to do with the writing life or the creative process? According to Erin Feldman of Write Right, everything. Sometimes, a writer has ...

    At Hilton Austin Downtown, Room 615AB (map)

  2. Tech Overload, Marketing & the Age of Annoyance to

    Future15 on Saturday 9th March

    Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel—as it all gets “easier,” it also seems to get exponentially more annoying. Annoyance ...

    At Hilton Austin Downtown, Room 616AB (map)

  3. The Perks of Procrastination: Creating Connections to

    Future15 on Saturday 9th March

    Writers are notorious procrastinators, but as you can imagine, we're also creative at finding ways of delaying sitting down in front of a blank or partially completed page. One of ...

    At Hilton Austin Downtown, Room 616AB (map)

  4. Unlikely Bedfellows... Yours Awaits to

    Future15 on Saturday 9th March

    No, it's not college. But these days, everyone from multinational corporations to renowned medical institutions is getting into bed with unexpected partners. The results are spectacular and surprising: an IT ...

    At Hilton Austin Downtown, Room 615AB (map)

  5. Introducing the Giving Graph to

    Future15 on Saturday 9th March

    As our online actions and behaviors become more and more integrated through the social graph and interest graph, there are opportunities for the nonprofit sector to mine that data and ...

    At Hilton Austin Downtown, Room 616AB (map)

  6. Story Is the World Force to

    Future15 on Saturday 9th March

    Story is the hot new buzz but it's more than just a word, just a hip term. It's something at the core of our being. Authentic. It's people craving connection. ...

    At Hilton Austin Downtown, Room 615AB (map)

  7. Going Social: You Got the Tux, but Can You Dance? to

    Future15 on Saturday 9th March

    It takes more than a fancy tuxedo and a social media presence to create a social organization. In addition to building social profiles, businesses must invite the entire company to ...

    At Hilton Austin Downtown, Room 616AB (map)

  8. Political Cartooning: From Dead Trees to Live Wire to

    Future15 on Saturday 9th March

    Political cartooning has been around since ancient Rome and is more popular with readers than ever before. Now that print media is being replaced with online distribution channels, however, they're ...

    At Hilton Austin Downtown, Room 615AB (map)

  9. Your Brain on Creativity to

    Future15 on Saturday 9th March

    What is happening inside our craniums, amongst the cortex, hemispheres, neuroglia, and brainwaves when we feel on fire with creativity and when we don't? To find out, let's embark upon ...

    At Hilton Austin Downtown, Room 615AB (map)

  10. Your Destiny in the Digital Age: Who's in Control? to

    Future15 on Saturday 9th March

    In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our ...

    At Hilton Austin Downtown, Room 616AB (map)

  11. Facing the Irony of More Friends & Less Time to

    Future15 on Saturday 9th March

    As we're in touch with more people, the meaning of those connections is often diluted. This panel addresses how we can leverage and embrace new technologies to maintain strong personal ...

    At Hilton Austin Downtown, Room 616AB (map)

  12. Plug Me In! Neural Interfaces for Musicians to

    Future15 on Saturday 9th March

    Since the dawn of music, technology has paved the way for musicians to exercise their creative impulses. From the humble pan pipes to the EWI, the harpsichord to the Kurzweil, ...

    At Hilton Austin Downtown, Room 615AB (map)

  13. Less Is More: Why 5 Comments Beat 5,000 Likes to

    Future15 on Saturday 9th March

    Social is not about eyeballs. Or shouting at the crowd. Or increasing followers and fans. The real currency of social is conversation, storytelling and 1-to-1 style engagement. Brands and causes ...

    At Hilton Austin Downtown, Room 616AB (map)

  14. The Power of Bad Ideas to

    Future15 on Saturday 9th March

    In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just ...

    At Hilton Austin Downtown, Room 615AB (map)

  15. Creativity Is Epidemic: Lessons from Viruses to

    Future15 on Saturday 9th March

    Creativity is often seen as a light bulb, either on or off, I have it or I don't. When it's off and your job is to apply it, panic strikes ...

    At Hilton Austin Downtown, Room 615AB (map)

  16. Win Friends & Influence People with Mind Reading to

    Future15 on Saturday 9th March

    Thanks to eons of pre-language evolution, we're hard-wired to intuit what's in other people's minds and harmonize our thoughts and emotions. But too often our mind-reading instincts get overridden by ...

    At Hilton Austin Downtown, Room 616AB (map)

  17. Is Your Digital Ready for the Minority Majority? to

    Future15 on Saturday 9th March

    In May 2012 the US Census Bureau reported that for the first time in history minority newborn children outpaced whites, ushering in the new American reality known as "The Minority ...

    At Hilton Austin Downtown, Room 615AB (map)

  18. Turning PhD Concepts into Cocktail Conversations to

    Future15 on Saturday 9th March

    You've created a disruptive new technology that's going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of ...

    At Hilton Austin Downtown, Room 616AB (map)

  19. Call of Duty: How STEM Can Change the Battlefield to

    Future15 on Saturday 9th March

    With the next generation of warfighters taking on the face of a video gamer in the States vs. a camouflaged soldier in the battlefield, STEM skills are increasingly important to ...

    At Hilton Austin Downtown, Room 615AB (map)

  20. Data Science Through the Lens of Journalism to

    Future15 on Saturday 9th March

    In many ways, data science is a natural extension of journalism. Traditionally, reporters would conduct a number of interviews and use a qualitative approach to craft a story. Similarly, data ...

    At Hilton Austin Downtown, Room 616AB (map)

  21. Everything Is Not Important to

    Future15 on Saturday 9th March

    One of the greatest lessons we can teach people as experience designers is that everything is not important. It seems an easy lesson to learn, since after all, it's our ...

    At Hilton Austin Downtown, Room 616AB (map)

  22. The China Innovation Boom: Can the US Keep Up? to

    Future15 on Saturday 9th March

    China is on track to become the world's largest economy – and a huge driver of that growth comes from innovative new companies. Technology startups aren't just “copying” US companies ...

    At Hilton Austin Downtown, Room 615AB (map)

  23. How to Become An Overnight Sensation: 1000 Online Comments to

    Future15 on Saturday 9th March

    A few years ago, I become a mother and an orphan, almost overnight. Sitting in my house in the woods, grieving with young children, I knew my road to happiness ...

    At Hilton Austin Downtown, Room 615AB (map)

  24. Protecting Your Copyrights in Digital Media to

    Future15 on Saturday 9th March

    The copyright laws weren't written with the internet in mind. As an IP attorney, I often meet people who've had their content illegally reproduced on other websites & in print. ...

    At Hilton Austin Downtown, Room 616AB (map)

  25. Smile: People Like Your Picture More Than Words to

    Future15 on Saturday 9th March

    Friends are more likely to hit the Like Button if status updates include a photo; Tweets with pictures have a longer shelf life than those with text or links alone. ...

    At Hilton Austin Downtown, Room 616AB (map)

  26. Branding on the Moon: Marketing in the Middle East to

    Future15 on Saturday 9th March

    Landing in The Middle East is the natural progression for brands as they seek to take advantage of this increasingly consumerist society. But this melting pot of cultural contradiction – ...

    At Hilton Austin Downtown, Room 615AB (map)

  27. The Copyright Era Meets the Open-Source World to

    Future15 on Saturday 9th March

    Fair use is a complex area of copyright law. Publishers have a love/hate relationship with fair use because on one hand, it lets them legally repurpose existing copyrighted material. On ...

    At Hilton Austin Downtown, Room 616AB (map)

  28. Entertain Latinos Online: MiTú Network on YouTube to

    Future15 on Saturday 9th March

    YouTube is increasingly a destination for entertainment but when it came to content for Latinos, one company wanted to create a more focused hub. MiTú is one of a few ...

    At Hilton Austin Downtown, Room 616AB (map)

  29. Why Hispanics Love Toyota to

    Future15 on Saturday 9th March

    Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...

    At Hilton Austin Downtown, Room 615AB (map)

  30. Designing for Real-Time Marketing to

    Future15 on Saturday 9th March

    Social media has increased the speed with which we communicate. We're constantly Tweeting, Posting, Liking, Pinning, Instagramming, and checking in. This fire hose of information combined with the 24/7 news ...

    At Hilton Austin Downtown, Room 616AB (map)

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