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Saturday 9th March 2013

  1. Tech Overload, Marketing & the Age of Annoyance to

    Future15 on Saturday 9th March

    Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel—as it all gets “easier,” it also seems to get exponentially more annoying. Annoyance ...

    At Hilton Austin Downtown, Room 616AB (map)

  2. Branding on the Moon: Marketing in the Middle East to

    Future15 on Saturday 9th March

    Landing in The Middle East is the natural progression for brands as they seek to take advantage of this increasingly consumerist society. But this melting pot of cultural contradiction – ...

    At Hilton Austin Downtown, Room 615AB (map)

  3. Why Hispanics Love Toyota to

    Future15 on Saturday 9th March

    Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...

    At Hilton Austin Downtown, Room 615AB (map)

  4. Designing for Real-Time Marketing to

    Future15 on Saturday 9th March

    Social media has increased the speed with which we communicate. We're constantly Tweeting, Posting, Liking, Pinning, Instagramming, and checking in. This fire hose of information combined with the 24/7 news ...

    At Hilton Austin Downtown, Room 616AB (map)

Sunday 10th March 2013

  1. Backyard to Brand: Maker Culture for Business to

    Future15 on Sunday 10th March

    The simultaneous rise of social media and open source Maker culture is an unprecedented opportunity for businesses, brands and agencies. However, most of the magic is still found in the ...

    At Hilton Austin Downtown, Room 616AB (map)

  2. Big Data: Is It Killing Creativity? to

    Future15 on Sunday 10th March

    Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing. But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While ...

    At Hilton Austin Downtown, Room 615AB (map)

Monday 11th March 2013

  1. Your TV Knows Who You've Slept With to

    Future15 on Monday 11th March

    Well, not yet. While digital personalization has touched most of the marketing mix, the TV spot has continued to hold strong. Interactivity has flirted with those :30s and :60s, but ...

    At Hilton Austin Downtown, Room 615AB (map)

  2. The Art (& Power!) of Explanation to

    Future15 on Monday 11th March

    You've done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don't see the big idea - and it's keeping them from ...

    At Hilton Austin Downtown, Room 616AB (map)

  3. Sex & the Startup: Marketing to Women to

    Future15 on Monday 11th March

    Move over tech portals — if you want rapid adoption for your startup, it's all about lifestyle magazines and daytime talk shows. In case you haven't heard, women make or ...

    At Hilton Austin Downtown, Room 616AB (map)

  4. I Want My $28! Rockin' Email Marketing ROI to

    Future15 on Monday 11th March

    What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are ...

    At Hilton Austin Downtown, Room 616AB (map)