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Saturday 9th March 2013

  1. Less Is More: Why 5 Comments Beat 5,000 Likes to

    Future15 on Saturday 9th March

    Social is not about eyeballs. Or shouting at the crowd. Or increasing followers and fans. The real currency of social is conversation, storytelling and 1-to-1 style engagement. Brands and causes ...

    At Hilton Austin Downtown, Room 616AB (map)

  2. Why Hispanics Love Toyota to

    Future15 on Saturday 9th March

    Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...

    At Hilton Austin Downtown, Room 615AB (map)

Monday 11th March 2013

  1. Creating Brand Advocates via Employee Engagement to

    Future15 on Monday 11th March

    While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters ...

    At Hilton Austin Downtown, Room 616AB (map)

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