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Friday 8th March 2013

  1. Helping Aunt Ginny: Alzheimer's, Technology & Me to

    Core Conversation on Friday 8th March

    As our loved ones age, we find ourselves taking on caregiver responsibilities, sometimes way earlier than we expected. Last year I became the sole caregiver for my Aunt Ginny who ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  2. How to Find the Co-Founder of Your Dreams to

    Core Conversation on Friday 8th March

    So you want to start a company--but you know it will grow so much faster if you start it out with someone else. But whom? Your college friends seem to ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  3. How Side Gigs & Hobbies Can Help Your Career to

    Core Conversation on Friday 8th March

    In the span of about 4 months, I had the opportunity to start my own local business, was offered a modeling contract, got my foot in the door on an ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  4. The Comfy Chair! Are We Sitting Too Much? to

    Core Conversation on Friday 8th March

    I'll bet you're sitting in a chair while reading this. In fact, the time spent sitting in chairs (office desks, cars, trains, planes, movie theaters, eating) has increased substantially over ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

Saturday 9th March 2013

  1. Can You Hack It? Great Ideas in 24 Hours or Less to

    Core Conversation on Saturday 9th March

    There was once a widespread fear of hackers due to their deep understanding of digital and technology, and their power to evoke chaos. In a twist of events, some of ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  2. Digital Primitives: The Anthropology of Social to

    Core Conversation on Saturday 9th March

    From the beginning, the Internet has allowed patients and caregivers to create online communities that provide something offline communities cannot. In the case of rare genetic disorders, it is a ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  3. Election2012 TechTeams: How Their Work Helps Yours to

    Core Conversation on Saturday 9th March

    Political parties are analyzing the last election because its lessons are critical to future success. But what worked and didn't is valuable not only to politicians, but to nonprofit organizations ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  4. Grabbing a Bottle Rocket-Making Techquisition Work to

    Core Conversation on Saturday 9th March

    Tech companies spent more than $100 billion on acquisitions in 2010, often to create a bottle-rocket effect of fast growth, yet industry leaders estimate 70-90 percent of tech acquisitions fail. ...

    At Hyatt Regency Austin, Big Bend (map)

  5. Time Shifting: Is Sports the Last One Standing? to

    Core Conversation on Saturday 9th March

    As digital devices and streaming make appointment based viewing less important, live sports appears to be one of the last categories that can consistently draw massive viewership numbers. How are ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  6. Declaring War on IT Turnover to

    Core Conversation on Saturday 9th March

    We have become a job-hopping culture. Company ‘lifers' that maintain a career and knowledge in just one company for most of their working lives are essentially extinct. According to the ...

    At Hyatt Regency Austin, Big Bend (map)

  7. Reimagining Health, Technology & Design to

    Core Conversation on Saturday 9th March

    Future healthcare innovation success will be defined by the experience delivered to patients, caregivers, and physicians in hospitals, homes and at retail. New technologies such as mobile apps, wearable sensors, ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  8. Screw the Valley, We Want to Build a Boulder to

    Core Conversation on Saturday 9th March

    Why try to replicate the success, scale or legacy of Silicon Valley in any meaningful way? Why compete with New York, London or Berlin, when talent will always be attracted ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  9. Stop Staring at My Tumor, My Boobs Are Down Here to

    Core Conversation on Saturday 9th March

    The single life is crazy enough on it's own, but what happens when you add something like cancer to the mix? Dating coach and single girl Charlie Nox is about ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  10. Taboo Travel to

    Core Conversation on Saturday 9th March

    From the Vatican Secret Archives and Nevada's Area 51 to the Google server warehouse and the giant floating plastic garbage island in the middle of the ocean and a myriad ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  11. 100 Mistakes from Contributor to Chief Officer to

    Core Conversation on Saturday 9th March

    At your first job, you filled your shelves with obscure books to impress your colleagues. As a first-time manager, you probably tried to be a super hero to save a ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  12. Doctors, Disasters & Smartphone Apps to

    Core Conversation on Saturday 9th March

    Scientists are predicting that climate change will increase the severity and frequency of natural disasters occurring on our planet, making the need for quick, easy, and smart resources to aid ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  13. Event Success Through New Tools & Technologies to

    Core Conversation on Saturday 9th March

    Events have changed. The challenges involved with marketing them, sponsoring them, or simply figuring out which to attend, have been transformed. New technologies are rewriting the rules and we are ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  14. LGBTech: Equality in Tech & Where We're Going to

    Core Conversation on Saturday 9th March

    Tech and interactive design is one of the most forward thinking industries, by design, and there are tons of LGBTQ who work in this industry. Only recently have the LGBTQ ...

    At Hyatt Regency Austin, Big Bend (map)

  15. The Twenty-Something Time Machine to

    Core Conversation on Saturday 9th March

    Millennials are allegedly the prototype of the new consumer. They're hyper-connected, tech-aware, and uber-social. They blend channels constantly: Surfing on their tablets while watching TV and texting their friends – ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  16. Dating By Accident: Finding Love While You Tweet to

    Core Conversation on Saturday 9th March

    Yeah, there's Match and OkCupid and HowAboutWe. But the real matches are happening on everyday social networking sites like Twitter and Facebook and Instagram. Set aside all the hype about ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  17. Does Social Marketing Even Work? to

    Core Conversation on Saturday 9th March

    Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  18. Food Fight: Web Tech as Battleground for the Local to

    Core Conversation on Saturday 9th March

    Americans have never been more interested in where their food is coming from, but how is this impacting the economy, our environment and public health? Industrial Agriculture has driven much ...

    At Hyatt Regency Austin, Big Bend (map)

  19. Mobile's Unmentionables to

    Core Conversation on Saturday 9th March

    A 2011 Healthline study uncovered compelling information on internet health searches. Desktop searches covered popular health topics: cancer, weight loss, or sleep. Mobile searches were more private, often related to ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  20. Mosh Pit of Experts: The Future of Social to

    Core Conversation on Saturday 9th March

    Enough of the pontificating panel! In a rapid and fast paced (gameshow-like) session, we put the audience (that means YOU) in the hot seat as the expert on the future ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

Sunday 10th March 2013

  1. Best Practices for Outsourcing & Integration to

    Core Conversation on Sunday 10th March

    Hold a discussion covering the benefits of using outsourced resources and how to improve going forward •Cost savings •Increased quality of next generation titles •Immediate availability of resource ramp up ...

    At Hyatt Regency Austin, Big Bend (map)

  2. How to Keep Working Parents In & Innovating to

    Core Conversation on Sunday 10th March

    Tech innovation is a pervasive theme at SXSW, and people are key to innovation. An ongoing challenge for our industry is how to keep working parents in, instead of dropping ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  3. Information Overload & Health Decisions to

    Core Conversation on Sunday 10th March

    Illness is complicated. The tsunami of digital information currently available to most patients and caregivers doesn't always simplify decision making, but can often make it worse. Further, the new role ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  4. Think Outside the School: Learning Is Everywhere to

    Core Conversation on Sunday 10th March

    How much of what you are using on a day-to-day basis actually comes from your school years? How much comes from the people you meet, the workshops you attend, the ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  5. Transcendent Tech: Is G-d Rebooting the World? to

    Core Conversation on Sunday 10th March

    We live in an increasingly connected world. Constant streams of tweets, status-updates and check-ins have brought humanity closer together than ever. We've entered an era with an emphasis on creating ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  6. Agency Swap: A US/UK Creative Exchange to

    Core Conversation on Sunday 10th March

    How global is creativity? We decided to swap one of Mason Zimbler's US art directors with their UK office counterpart to find out and to answer a few other questions ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

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