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Sunday 10th March 2013

  1. Contagious: Why Things Catch On to

    Book Reading on Sunday 10th March

    Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor ...

    At Austin Convention Center, Ballroom G (map)

Monday 11th March 2013

  1. The Book of Business Awesome / UnAwesome to

    Book Reading on Monday 11th March

    This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ...

    At Austin Convention Center, Ballroom G (map)

  2. Infographics: The Power of Visual Storytelling to

    Book Reading on Monday 11th March

    Infographics are timeless, but much like web design and development, practitioners must evolve to remain effective. When infographics were first added to the web-based content marketing arsenal, the novelty factor ...

    At Austin Convention Center, Ballroom G (map)

  3. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

Tuesday 12th March 2013

  1. The Science of Marketing to

    Book Reading on Tuesday 12th March

    Billions of pieces of data, five years of research, and tens of thousands of readers and attendees in the making, The Science of Marketing will be the paramount presentation of ...

    At Austin Convention Center, Ballroom G (map)

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