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Monday 11th March 2013

  1. Mobile Phones & eFuel Vouchers to Save Mothers to

    Solo / Dual / Panel on Monday 11th March

    The majority of births in many parts of the world occur at home without access to skilled attendants, lifesaving medicines or emergency obstetric care, increasing preventable neonatal and maternal deaths. ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  2. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  3. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  4. One Million Strong: Social Media & the U.S. Army to

    Solo / Dual / Panel on Monday 11th March

    How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  5. Sensor Technologies: The Future of Health? to

    Solo / Dual / Panel on Monday 11th March

    Can you imagine a world in which all your physiologic parameters were measured, monitored, and managed in such a way that that you always maintained perfect health? That world may ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  6. Why Social Ads Work. Ignore Facebook Naysayers. to

    Core Conversation on Monday 11th March

    Hating on Facebook advertising is easy- especially when the media, leading advertisers & analysts come out each day saying 'Facebook advertising just doesn't work'. The complaints are familiar: you targeted ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  7. Confessions of a Community Moderator to

    Solo / Dual / Panel on Monday 11th March

    Back by popular demand, we bring you Community Confessions. Double agent. First Responder. Cheerleader. They're all fair descriptors of the now prevalent role of Community Manager. Whether you are one ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  8. Hack You: The Human Body Is the Next Interface to

    Solo / Dual / Panel on Monday 11th March

    Today's breakthroughs in “Bodytech” include a host of incredible innovations that will transform our bodies, communication, society -- even the human psyche. This provocative duo presentation, sponsored by IEEE, will ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  9. How to Crowdsource Your Mental Health for Free to

    Core Conversation on Monday 11th March

    Last year there were more than 36,000 suicides in the U.S., and 90% of them had a diagnosable and treatable psychiatric disorder at the time of their death. The proposed ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  10. Privacy in a Location-Based World to

    Solo / Dual / Panel on Monday 11th March

    Location is enormously important to the future of mobile; it creates a new layer of relevance for social, adds context to our posts and photos, and helps us discover the ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  11. The Sweet Science Of Virality: You Are Bad At It to

    Core Conversation on Monday 11th March

    You are bad at Facebook. We are less bad at it than you. Also, the vast majority of your audience is probably on Facebook. (Unless you are Pinterest, but they ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

Tuesday 12th March 2013

  1. Home Room to

    Meet Up on Tuesday 12th March

    A new addition to the 2013 lineup, SXSW Home Rooms are where you get the most current information about all the presentations, panels, and networking opportunities for the day ahead. ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  2. Is It Social Media or Is It Journalism? to

    Core Conversation on Tuesday 12th March

    It's well-known that publishing and/or broadcasting news has gone from a one-way lecture to a multi-directional conversation. This core conversation will discuss the many ways that journalists and news companies ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  3. Location! The Importance of Geo-Data to

    Solo / Dual / Panel on Tuesday 12th March

    The proliferation of location-aware devices and geo-tagged data raises important questions: what will happen as more and more of the content we create online is automatically tagged with locational data? ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  4. The Future of Personalized Health to

    Core Conversation on Tuesday 12th March

    Medicine and healthcare are becoming more personalized, shifting away from population-oriented, mass-market approaches that are reactive to tailored strategies and opportunities that are proactive. Linda Avey discusses personalized medicine and ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  5. What Does Guitar Hero Have to Do with Your Health? to

    Solo / Dual / Panel on Tuesday 12th March

    Everyone wants to get healthier. New solutions arrive daily. Yet the challenge isn't getting people to try new things and start new habits but getting them to stick with them. ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  6. Who Owns Your Fans? Not You! to

    Solo / Dual / Panel on Tuesday 12th March

    You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  7. AI Netizens: The State of Agents Online to

    Solo / Dual / Panel on Tuesday 12th March

    Human beings are no longer the only entities posting photos, tweets, checkins and blog posts online. There are other entities moving around us: social bots, emotive shadows of real people, ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  8. Fashion & Food: Transforming Visual Narration to

    Solo / Dual / Panel on Tuesday 12th March

    All those latte portraits and shoe snapshots that fill up your feed? They're major game changers—in the cultural narrative realm. And as the recent acquisition of Instagram by Facebook proves, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  9. Follow the Patient for Meaningful Change to

    Solo / Dual / Panel on Tuesday 12th March

    The year is 2030 and we, the patients of the future, speak to you as parents, children, friends, professionals, and experts in our own care. We have unprecedented access, knowledge, ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  10. How & Why to Travel Around the World to

    Core Conversation on Tuesday 12th March

    "I think if I can make a bundle of cash before I'm thirty and get out of this racket, I'll be able to ride my motorcycle across China." - Bud ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  11. Startup Health & Wired Present: Beg, Borrow, Steal to

    Core Conversation on Tuesday 12th March

    So many industries have been turned upside-down and inside-out with new technological innovation. From e-commerce to social media, technology has completely changed the way we live our daily lives. Innovation ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  12. Its Patient First, Not Mobile First! to

    Core Conversation on Tuesday 12th March

    STOP THE MADNESS! The Patient Experience is overwhelmed with websites, commercials, brochures, support groups, mobile apps, chachkas, and other information sources - and all with no other point than often ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  13. Out with the Old: Disrupting the Home Care Market to

    Solo / Dual / Panel on Tuesday 12th March

    The aging population is rapidly increasing and they are the highest consumers of healthcare in the US. The elderly face many obstacles to healthy aging including unacceptably high readmission rates; ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  14. SNiRL: Social Networking in Real Life to

    Core Conversation on Tuesday 12th March

    My presentation is all about the feeling of being overwhelmed from managing profiles on social networking sites. This is a positive presentation about social networking, but the emphasis is about ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  15. The Next Generation of Recommendation Engines to

    Solo / Dual / Panel on Tuesday 12th March

    ‘If you like this, you'll like this' is part of everyone's shopping vocabulary. But those kinds of algorithmic recommendations only account for a single dimension of consumer interest: similarities among ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  16. Warhol Goes Social: Creativity in the Tech Age to

    Solo / Dual / Panel on Tuesday 12th March

    Today, everyone is a “Creative.” With the boom of visually-based social platforms like Instagram and Pinterest, technology has leveled the playing field. Does this really change how we define art ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

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