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  1. Building a Million-Dollar Business to

    Solo / Dual / Panel on Tuesday 12th March

    Too many companies build a product, then wonder how to turn traffic into revenue. If that's your plan, you've already lost. I'll share real data on how I monetized my ...

    At Hilton Austin Downtown, Salon C (map)

  2. Privacy in the Age of Augmented Reality to

    Solo / Dual / Panel on Tuesday 12th March

    What will privacy and anonymity mean in the coming age of augmented reality – a future where online and offline data will seamlessly blend? I will present the results, and ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  3. BJ Mendelson - Book Signing to

    Book/DVD signing on Tuesday 12th March

    BJ Mendelson will appear at the SX Bookstore to sign copies of “Social Media Is Bullshit”.

    At Austin Convention Center, Ballroom D Foyer (map)

  4. Is It Social Media or Is It Journalism? to

    Core Conversation on Tuesday 12th March

    It's well-known that publishing and/or broadcasting news has gone from a one-way lecture to a multi-directional conversation. This core conversation will discuss the many ways that journalists and news companies ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  5. Outsourcing & Offshoring Social Customer Service to

    Solo / Dual / Panel on Tuesday 12th March

    Brands are now under the gun to deliver blow-away customer service in social media, and they're failing. Big time. Constrained by limited internal resources, inadequate tools, political infighting, and a ...

    At Four Seasons, Four Seasons Ballroom (map)

  6. Visual Voice: Branding on Photo Networks to

    Next Stage on Tuesday 12th March

    With the rapid rise of photo-hungry social networks Pinterest and Instagram (and their subsequent effect on the more-established Facebook and Twitter,) branded content is compelled to become less verbal and ...

    At Austin Convention Center, Next Stage EH 3/4 (map)

  7. Who Owns Your Fans? Not You! to

    Solo / Dual / Panel on Tuesday 12th March

    You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  8. I Met My Agency @ SXSW - Advertising/PR/Social to

    Meet Up on Tuesday 12th March

    On March 12th, the third installment of our four day recruiting series, “I Met My Agency @ SXSW” focuses on bringing together agencies and professionals in the fields of advertising, ...

    At Austin Convention Center, Meet Up Pavilion EH 3/4 (map)

  9. The Science of Marketing to

    Book Reading on Tuesday 12th March

    Billions of pieces of data, five years of research, and tens of thousands of readers and attendees in the making, The Science of Marketing will be the paramount presentation of ...

    At Austin Convention Center, Ballroom G (map)

  10. E-Book Meet Up to

    Meet Up on Tuesday 12th March

    Now more than ever the power of independent publishing through e-books is advancing! Austin author/musician Jesse Sublett and digital/publishing advisor Nettie Reynolds host this networking session with eBook authors, publishers, ...

    At Proof Annex (map)

  11. Media Crossroads: Which Way Is Up? to

    Featured Session on Tuesday 12th March

    How is the television industry changing to meet the changing tastes / demands of today's most wired consumers. Acclaimed businesswoman Lauren Zalaznick shares her insights about the future with industry ...

    At Long Center, Dell Hall (map)

  12. The Big Power Shift in Media to

    Featured Session on Tuesday 12th March

    When SXSW Interactive began, blogging was new, people still sent email forwards, and print media stocks were at record highs. The South By crowd knew a big change was coming ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  13. Who Got Game? Brits vs. Yanks Football Showdown to

    Core Conversation on Tuesday 12th March

    Football can be traced back to the English public schools in the 18th century. The British Empire enabled its spread worldwide and by the 19th century, Americans were playing their ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  14. Advanced Social Media Monitoring to

    Workshops on Tuesday 12th March

    RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to ...

    At AT&T Conference Center, Classroom 106 (map)

  15. Customer Support Gets Augmented to

    Solo / Dual / Panel on Tuesday 12th March

    Augmentation. It's not just for plastic surgery anymore. Today, companies are exploring the world of augmented reality for customer support, partnering with mobile devices to give computers, printers and other ...

    At Austin Convention Center, Ballroom BC (map)

  16. High School Athletics & Exploitation of Athletes to

    Core Conversation on Tuesday 12th March

    From more games being televised on sports cable networks to in-depth analysis by Internet recruiting services and on social media platforms, high school athletes have never been more visible or ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  17. How to Get Fans to Spread Your Message to

    Workshops on Tuesday 12th March

    RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings ...

    At AT&T Conference Center, Classroom 204 (map)

  18. The Social Revolución is Back! Latino Lounge, Revolucionario Awards & Party. Presented by Cultural Strategies. to

    on Tuesday 12th March

    An interactive event celebrating Latinos using social media to create change. Drinks, food y musica! Featuring ABandOfBitches. RSVP www.thesocialrevolucion.com

    At Ballet Austin (map)