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  1. Who Owns Your Fans? Not You! to

    Solo / Dual / Panel on Tuesday 12th March

    You're a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  2. The Science of Marketing to

    Book Reading on Tuesday 12th March

    Billions of pieces of data, five years of research, and tens of thousands of readers and attendees in the making, The Science of Marketing will be the paramount presentation of ...

    At Austin Convention Center, Ballroom G (map)

  3. The Big Power Shift in Media to

    Featured Session on Tuesday 12th March

    When SXSW Interactive began, blogging was new, people still sent email forwards, and print media stocks were at record highs. The South By crowd knew a big change was coming ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  4. Ad Hacking for Startups to

    Solo / Dual / Panel on Tuesday 12th March

    The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access ...

    At Hilton Austin Downtown, Salon D (map)

  5. Advanced Social Media Monitoring to

    Workshops on Tuesday 12th March

    RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to ...

    At AT&T Conference Center, Classroom 106 (map)

  6. How to Get Fans to Spread Your Message to

    Workshops on Tuesday 12th March

    RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings ...

    At AT&T Conference Center, Classroom 204 (map)

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