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  1. Salt Sugar Fat: How the Food Giants Hooked Us to

    Book Reading on Tuesday 12th March

    From a Pulitzer Prize–winning investigative reporter at The New York Times comes an engaging talk on the rise of the processed food industry and its link to the emerging obesity ...

    At Austin Convention Center, Ballroom G (map)

  2. SXSW Interactive Accelerator: Health Technologies to

    Accelerator on Tuesday 12th March

    Health Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcees: Bob Metcalfe, Brad King Judges: Freda Lewis-Hall, William Pence, John de ...

    At Hilton Austin Downtown, Salon A/B (map)

  3. What Does Guitar Hero Have to Do with Your Health? to

    Solo / Dual / Panel on Tuesday 12th March

    Everyone wants to get healthier. New solutions arrive daily. Yet the challenge isn't getting people to try new things and start new habits but getting them to stick with them. ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  4. Follow the Patient for Meaningful Change to

    Solo / Dual / Panel on Tuesday 12th March

    The year is 2030 and we, the patients of the future, speak to you as parents, children, friends, professionals, and experts in our own care. We have unprecedented access, knowledge, ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)

  5. Startup Health & Wired Present: Beg, Borrow, Steal to

    Core Conversation on Tuesday 12th March

    So many industries have been turned upside-down and inside-out with new technological innovation. From e-commerce to social media, technology has completely changed the way we live our daily lives. Innovation ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  6. Its Patient First, Not Mobile First! to

    Core Conversation on Tuesday 12th March

    STOP THE MADNESS! The Patient Experience is overwhelmed with websites, commercials, brochures, support groups, mobile apps, chachkas, and other information sources - and all with no other point than often ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  7. Out with the Old: Disrupting the Home Care Market to

    Solo / Dual / Panel on Tuesday 12th March

    The aging population is rapidly increasing and they are the highest consumers of healthcare in the US. The elderly face many obstacles to healthy aging including unacceptably high readmission rates; ...

    At Sheraton Austin Hotel at the Capitol, Creekside (map)