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  1. Powerful Ways to Use Social Media to Drive Impact to

    Book Reading on Monday 11th March

    The power of social technology can be nothing short of revolutionary. In 2008 for example, the Red Cross raised more than $30 million for Haiti through SMS donations. Technologies that ...

    At Austin Convention Center, Ballroom G (map)

  2. The Sports Tightrope: Balancing Your Content to

    Solo / Dual / Panel on Monday 11th March

    Official websites are now a major player in the sporting landscape. Sports teams now see themselves as media organizations – offering news that competes with more traditional outlets such as ...

    At Austin Convention Center, Room 18ABCD (map)

  3. Andy Smith - Book Signing to

    Book/DVD signing on Monday 11th March

    Andy Smith will appear at the South by Bookstore to sign copies of “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change” following ...

    At Austin Convention Center, Ballroom D Foyer (map)

  4. The Book of Business Awesome / UnAwesome to

    Book Reading on Monday 11th March

    This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ...

    At Austin Convention Center, Ballroom G (map)

  5. Bullying: Social Media as Problem & Solution to

    Solo / Dual / Panel on Monday 11th March

    As social media platforms evolve and multiply, so too do the instances of online bullying. The epidemic has reached a crisis point in American culture, with nearly one in three ...

    At Austin Convention Center, Room 9ABC (map)

  6. Eating to Live Online: Virtual Food & Real Life to

    Solo / Dual / Panel on Monday 11th March

    Food may be the new rock and roll, but there's a lot to hate about current food culture. The conversational territory is carved up into ridiculous feats of gluttony, Rube ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  7. Is Social Media Making Us Sick? to

    Core Conversation on Monday 11th March

    Social Media—Facebook, Twitter, blogs—have united the world like never before, enabling connectivity across time and place. Yet despite these assumed benefits of increased communication, research suggests that we have never ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  8. Measuring Social Change & Media: Beyond BS to

    Workshops on Monday 11th March

    RSVP Required - This workshop will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. In 2009, the "Social ...

    At AT&T Conference Center, Classroom 204 (map)

  9. SXSW Interactive Accelerator: Social Technologies to

    Accelerator on Monday 11th March

    Social Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Eli Pariser Judges: Warren Lee, David Aronoff, Kevin Carter Finalist: Click ...

    At Hilton Austin Downtown, Salon A (map)

  10. Your TV Knows Who You've Slept With to

    Future15 on Monday 11th March

    Well, not yet. While digital personalization has touched most of the marketing mix, the TV spot has continued to hold strong. Interactivity has flirted with those :30s and :60s, but ...

    At Hilton Austin Downtown, Room 615AB (map)

  11. Creating & Keeping a Kickass Photo Community to

    Solo / Dual / Panel on Monday 11th March

    Photography is the bread and butter of content. Connecting photographers with a community of other photographers has become one of the most valuable and interesting communities on the web over ...

    At SXSW Create, Create Meet Up Tent (map)

  12. Digital Drama: Growing Up in the Age of Facebook to

    Solo / Dual / Panel on Monday 11th March

    The rise of social media and mobile technology has forever altered the social landscape teenagers navigate. It hasn't necessarily made kids meaner, or bullying more prevalent, but it has changed ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  13. Scott McNealy: From Sun to Startup to

    Solo / Dual / Panel on Monday 11th March

    Scott McNealy is willing and interested in talking about Education, privacy, social media, and entrepreneurship. He wants to incorporate event management and the powerful tool of a one to many ...

    At Hilton Austin Downtown, Salon C (map)

  14. Shaq Goes Social: The Big Interview to

    Featured Session on Monday 11th March

    He has retired from pro basketball, but that doesn't mean Shaq has slowed down. Four-time NBA champion Shaquille O'Neal gives his opinions on social media, startups, online comedy, as well ...

    At Long Center, Dell Hall (map)

  15. The Social Media Chef to

    Solo / Dual / Panel on Monday 11th March

    Eddie Huang is one of the food world's brightest young stars, boldly redefining American identity for the 21st century as a writer, chef, entrepreneur and TV personality. Huang was born ...

    At Hyatt Regency Austin, Texas Ballroom 1-4 (map)

  16. Why Trust Is the New Social Glue to

    Meet Up on Monday 11th March

    We know people gather around interests, circumstances and goals they share. But what role does ‘trust' play in making an online or mobile community 'sticky'? For user experience mavens, engineers, ...

    At Driskill Hotel, Driskill Ballroom (map)

  17. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

  18. Online Activism Meet Up to

    Meet Up on Monday 11th March

    Join other movers and shakers in the Meet Up Pavilion to discuss social and digital media trends in advocacy and how these leaders use the web to mobilize their supporters.

    At Austin Convention Center, Meet Up Pavilion EH 3/4 (map)

  19. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  20. Diplomacy 2.0: Foreign Ministries on Social Media to

    Solo / Dual / Panel on Monday 11th March

    If Facebook were a country, it would be the third largest in the world. Social media encourages us to share real-time information with the greatest number of connections, which can ...

    At Austin Convention Center, Room 9ABC (map)

  21. How Shared Experiences Enable Global Understanding to

    Solo / Dual / Panel on Monday 11th March

    Technology is changing the world and enabling people from anywhere to connect and share experiences that create wonder and inspire. Skype's social good initiative, Skype in the classroom (SITC), is ...

    At Austin Convention Center, Room 6AB (map)

  22. I Am My Own Social Network to

    Meet Up on Monday 11th March

    We're tired of the inexhaustible need to tweet from every event we attend and Instagram so there is irrefutable proof that we were there rather than listening to the person ...

    At Empire (map)

  23. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  24. Mentor Session: Brian Wallace to

    Mentor Session on Monday 11th March

    A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more ...

    At Hilton Garden Inn Austin Downtown, 10th Floor Atrium (map)

  25. Nichole Kelly - Book Signing to

    Book/DVD signing on Monday 11th March

    Nichole Kelly will appear at the South by Bookstore to sign copies of “How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI” following his ...

    At Austin Convention Center, Ballroom D Foyer (map)

  26. One Million Strong: Social Media & the U.S. Army to

    Solo / Dual / Panel on Monday 11th March

    How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  27. Storytelling: The Next Wave of Engagement to

    Workshops on Monday 11th March

    RSVP Required - Social Media is evolving and storytelling is going to be next great tool to engage customers. Not sure you know what we mean? Most of today's content ...

    At AT&T Conference Center, Classroom 204 (map)

  28. The Art of Making Fun of Yourself to

    Featured Session on Monday 11th March

    Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do ...

    At Hilton Austin Downtown, Salon FGH (map)

  29. Cocktail Reception Featuring Baratunde Thurston to

    Solo / Dual / Panel on Monday 11th March

    Join Adobe and a special guest for a live perfomance that uniquely re-caps the days disucssions on the themes of "Marketing is BS" and "Social Media is Worthless". Then join ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  30. Fixing Filter Failure: Engaging the Global Mind to

    Solo / Dual / Panel on Monday 11th March

    In the era of today's socially-driven Web, being first to discover breaking trends, opinions and news is a major strategic advantage. But search engines can only show us what has ...

    At Omni Downtown, Capital Ballroom (map)