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  1. The Book of Business Awesome / UnAwesome to

    Book Reading on Monday 11th March

    This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ...

    At Austin Convention Center, Ballroom G (map)

  2. Saying ‘Howdy' to New Markets Using Digital to

    Solo / Dual / Panel on Monday 11th March

    How does a farmer-owned cheese co-op in Oregon make new friends in the great state of Texas? By using the digital space to say “howdy”! We put together an integrated ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  3. Your TV Knows Who You've Slept With to

    Future15 on Monday 11th March

    Well, not yet. While digital personalization has touched most of the marketing mix, the TV spot has continued to hold strong. Interactivity has flirted with those :30s and :60s, but ...

    At Hilton Austin Downtown, Room 615AB (map)

  4. Infographics: The Power of Visual Storytelling to

    Book Reading on Monday 11th March

    Infographics are timeless, but much like web design and development, practitioners must evolve to remain effective. When infographics were first added to the web-based content marketing arsenal, the novelty factor ...

    At Austin Convention Center, Ballroom G (map)

  5. The London Teenage Coder Riot to

    Solo / Dual / Panel on Monday 11th March

    Jon's part of London was ransacked in 2011's riots, so what did he do on the event's anniversary? First thought: How do we teach the rioters a lesson? Instead, he ...

    At Austin Convention Center, Room 10AB (map)

  6. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

  7. B2B Social Marketing: Blazing New Trails to

    Solo / Dual / Panel on Monday 11th March

    From content marketing to community management, B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences. B2B customers are active users of social ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  8. Marketing Is BS to

    Workshops on Monday 11th March

    “Marketing is BS”. "Social Marketing is Worthless". They've been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today's digital and social ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  9. Measuring Social: The Inchworm & the Nightingale to

    Core Conversation on Monday 11th March

    In an old fable, a nightingale issues a challenge to an inchworm to measure her song- to prevent being eaten. Fearful, the worm tricks the bird into singing while he ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

  10. The Art of Making Fun of Yourself to

    Featured Session on Monday 11th March

    Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do ...

    At Hilton Austin Downtown, Salon FGH (map)

  11. The Art (& Power!) of Explanation to

    Future15 on Monday 11th March

    You've done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don't see the big idea - and it's keeping them from ...

    At Hilton Austin Downtown, Room 616AB (map)

  12. Cocktail Reception Featuring Baratunde Thurston to

    Solo / Dual / Panel on Monday 11th March

    Join Adobe and a special guest for a live perfomance that uniquely re-caps the days disucssions on the themes of "Marketing is BS" and "Social Media is Worthless". Then join ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  13. Crash & Boon: Iceland, Women & Business Success to

    Solo / Dual / Panel on Monday 11th March

    Four and a half years after the infamous banking crisis, Iceland's women entrepreneurs are thriving and creating new, globally facing companies. Many credit the crash for helping the Icelandic business ...

    At Austin Convention Center, Room 5ABC (map)

  14. Impressing Digital Natives with Creative Play to

    Core Conversation on Monday 11th March

    In this session, attendees will learn how brand marketers must adapt their techniques to a tech-savvy, rewards-oriented youth audience, otherwise known as “Generation Play.” The youth market craves entertainment experiences ...

    At Hyatt Regency Austin, Hill Country ABCD (map)

  15. Sex & the Startup: Marketing to Women to

    Future15 on Monday 11th March

    Move over tech portals — if you want rapid adoption for your startup, it's all about lifestyle magazines and daytime talk shows. In case you haven't heard, women make or ...

    At Hilton Austin Downtown, Room 616AB (map)

  16. I Want My $28! Rockin' Email Marketing ROI to

    Future15 on Monday 11th March

    What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are ...

    At Hilton Austin Downtown, Room 616AB (map)