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  1. Data, Storytelling and Breaking Through the Noise to

    Solo / Dual / Panel on Sunday 10th March

    Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand ...

    At Wanderlust, Wanderlust (map)

  2. Who Run the (Internet) World: Women to

    Solo / Dual / Panel on Sunday 10th March

    Think pink is the way to market to girls? Think again. Women and the teen girls they were know the power of their affections when it comes to entertainment, the ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H (map)

  3. Contagious: Why Things Catch On to

    Book Reading on Sunday 10th March

    Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor ...

    At Austin Convention Center, Ballroom G (map)

  4. Physical Products & the New Distribution Model to

    Solo / Dual / Panel on Sunday 10th March

    The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead ...

    At Austin Convention Center, Room 12AB (map)

  5. Say Goodbye to Corporate Marketing as You Know It to

    Solo / Dual / Panel on Sunday 10th March

    Traditionally, marketing has been about defining a brand's key messages and finding clever and interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  6. The Secret Dangers of Online Influence Marketing to

    Solo / Dual / Panel on Sunday 10th March

    Are marketers wasting time and money with today's influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why ...

    At Four Seasons, San Jacinto Ballroom (map)

  7. Backyard to Brand: Maker Culture for Business to

    Future15 on Sunday 10th March

    The simultaneous rise of social media and open source Maker culture is an unprecedented opportunity for businesses, brands and agencies. However, most of the magic is still found in the ...

    At Hilton Austin Downtown, Room 616AB (map)

  8. Ekaterina Walter - Book Signing to

    Book/DVD signing on Sunday 10th March

    Ekaterina Walter will appear at the South by Bookstore to sign copies of “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” following her Panel ...

    At Austin Convention Center, Ballroom D Foyer (map)

  9. Marketing for Non-Profits to

    Meet Up on Sunday 10th March

    Non-profits are in a constant state of fundraising to keep afloat and to fund valuable programs that benefit the community. Marketing is key to building a successful enterprise whether the ...

    At Meet Up Tent (map)

  10. Big Data: Is It Killing Creativity? to

    Future15 on Sunday 10th March

    Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing. But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While ...

    At Hilton Austin Downtown, Room 615AB (map)

  11. Affinity, Intent & the War for Marketing Dollars to

    Solo / Dual / Panel on Sunday 10th March

    Every day people conduct billions of searches on Google, and in the process they create what John Battelle famously called a ‘database of intentions:' A massive record of the world's ...

    At Four Seasons, San Jacinto Ballroom (map)

  12. Social Media Was Fun. Has Measurement Killed It? to

    Solo / Dual / Panel on Sunday 10th March

    Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it's let the marketers take over! ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  13. Bob Garfield - Book Signing to

    Book/DVD signing on Sunday 10th March

    Bob Garfield will appear at the South by Bookstore to sign copies of “Can't Buy Me Like” following his Dual session. Bob Garfield is the most prominent commentator and analyst ...

    At Austin Convention Center, Ballroom D Foyer (map)