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  1. Brand Fans, the New Brand Marketers to

    Solo / Dual / Panel on Saturday 9th March

    Before Time's Person of the Year was “You” – a corporate powerhouse was already putting “You” in control. Since 2006, PepsiCo has been at the forefront of crowdsourcing – letting ...

    At Omni Downtown, Capital Ballroom (map)

  2. Mentor Session: Dan McKernan to

    Mentor Session on Saturday 9th March

    A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more ...

    At Hilton Garden Inn Austin Downtown, 10th Floor Atrium (map)

  3. Show&Smell 2: Marketing Experiences Beyond Visual to

    Solo / Dual / Panel on Saturday 9th March

    Back by popular demand! Building on last year's packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies, continues to ...

    At Omni Downtown, Austin (map)

  4. Tech Overload, Marketing & the Age of Annoyance to

    Future15 on Saturday 9th March

    Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel—as it all gets “easier,” it also seems to get exponentially more annoying. Annoyance ...

    At Hilton Austin Downtown, Room 616AB (map)

  5. Digital A-Z for B2B to

    Solo / Dual / Panel on Saturday 9th March

    At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is ...

    At Four Seasons, Four Seasons Ballroom (map)

  6. When Does Selling Your Body = Golden Opportunity? to

    Solo / Dual / Panel on Saturday 9th March

    You've seen the extravagant sponsorship deals with athletes in the NBA, NFL, and NASCAR. But how often how do you hear about US athletes—the best in the world in a ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

  7. Does Social Marketing Even Work? to

    Core Conversation on Saturday 9th March

    Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  8. Branding on the Moon: Marketing in the Middle East to

    Future15 on Saturday 9th March

    Landing in The Middle East is the natural progression for brands as they seek to take advantage of this increasingly consumerist society. But this melting pot of cultural contradiction – ...

    At Hilton Austin Downtown, Room 615AB (map)

  9. Why Hispanics Love Toyota to

    Future15 on Saturday 9th March

    Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to ...

    At Hilton Austin Downtown, Room 615AB (map)

  10. Designing for Real-Time Marketing to

    Future15 on Saturday 9th March

    Social media has increased the speed with which we communicate. We're constantly Tweeting, Posting, Liking, Pinning, Instagramming, and checking in. This fire hose of information combined with the 24/7 news ...

    At Hilton Austin Downtown, Room 616AB (map)