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  1. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  2. Mike Proulx - Book Signing to

    Book/DVD signing on Friday 8th March

    Mike Proulx will appear at the South by Bookstore to sign copies of “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, ...

    At Austin Convention Center, Ballroom D Foyer (map)

  3. Business Models for the Social Mobile Cloud to

    Book Reading on Friday 8th March

    The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers ...

    At Austin Convention Center, Ballroom G (map)

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