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  1. OMMA: Is Mobile Really a Branding Vehicle? to

    Solo / Dual / Panel on Friday 8th March

    We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides ...

    At AT&T Conference Center, Salon C (map)

  2. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

  3. Experience vs Ownership: The Rise of the Experience Economy to

    Featured Session on Friday 8th March

    In the "old days", most people lived a more predictable, structured life. Most consumers aspired to own a home, and a car or two. There were certain days for work ...

    At Hilton Austin Downtown, Salon FGH (map)

  4. Survival Strategies for Brands in China to

    Solo / Dual / Panel on Friday 8th March

    Whether companies like it or not, China is the new battleground for brands that want to succeed on the global stage. Foreign brands are increasingly challenged to expand their presence ...

    At Austin Convention Center, Room 6AB (map)

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