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Friday 8th March 2013

  1. OMMA: What Marketers Should Ask Themselves About Social to

    Solo / Dual / Panel on Friday 8th March

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting ...

    At AT&T Conference Center, Salon C (map)

Saturday 9th March 2013

  1. How Twitter Has Changed How We Watch TV to

    Solo / Dual / Panel on Saturday 9th March

    Social media has had a dramatic impact on how we watch television, with Twitter leading the way for a social TV revolution. Social television - the term used to describe ...

    At Austin Convention Center, Room 18ABCD (map)

  2. Professions Go Social to

    Solo / Dual / Panel on Saturday 9th March

    In 2010, Mark Zuckerberg said: “There is going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way.” ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  3. Your Destiny in the Digital Age: Who's in Control? to

    Future15 on Saturday 9th March

    In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our ...

    At Hilton Austin Downtown, Room 616AB (map)

Sunday 10th March 2013

  1. Peer to Peer: Nonprofit Social Media Managers to

    Workshops on Sunday 10th March

    RSVP Required - The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how ...

    At AT&T Conference Center, Salon C (map)

  2. I Overthrew My Government... Now What? to

    Solo / Dual / Panel on Sunday 10th March

    Social media's ability to organize & facilitate grassroots activism played a significant role in democratic change throughout the Middle East. But how is social media being used in the aftermath ...

    At Austin Convention Center, Room 9ABC (map)

  3. Social Media Was Fun. Has Measurement Killed It? to

    Solo / Dual / Panel on Sunday 10th March

    Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it's let the marketers take over! ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D (map)

Monday 11th March 2013

  1. Is Social Media Making Us Sick? to

    Core Conversation on Monday 11th March

    Social Media—Facebook, Twitter, blogs—have united the world like never before, enabling connectivity across time and place. Yet despite these assumed benefits of increased communication, research suggests that we have never ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  2. Measuring Social Change & Media: Beyond BS to

    Workshops on Monday 11th March

    RSVP Required - This workshop will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. In 2009, the "Social ...

    At AT&T Conference Center, Classroom 204 (map)

  3. Why Trust Is the New Social Glue to

    Meet Up on Monday 11th March

    We know people gather around interests, circumstances and goals they share. But what role does ‘trust' play in making an online or mobile community 'sticky'? For user experience mavens, engineers, ...

    At Driskill Hotel, Driskill Ballroom (map)

  4. How to Measure Social Media to

    Book Reading on Monday 11th March

    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? ...

    At Austin Convention Center, Ballroom G (map)

  5. Storytelling: The Next Wave of Engagement to

    Workshops on Monday 11th March

    RSVP Required - Social Media is evolving and storytelling is going to be next great tool to engage customers. Not sure you know what we mean? Most of today's content ...

    At AT&T Conference Center, Classroom 204 (map)

  6. The Sweet Science Of Virality: You Are Bad At It to

    Core Conversation on Monday 11th March

    You are bad at Facebook. We are less bad at it than you. Also, the vast majority of your audience is probably on Facebook. (Unless you are Pinterest, but they ...

    At Sheraton Austin Hotel at the Capitol, Capitol View South (map)

Tuesday 12th March 2013

  1. The Big Power Shift in Media to

    Featured Session on Tuesday 12th March

    When SXSW Interactive began, blogging was new, people still sent email forwards, and print media stocks were at record highs. The South By crowd knew a big change was coming ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  2. Advanced Social Media Monitoring to

    Workshops on Tuesday 12th March

    RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to ...

    At AT&T Conference Center, Classroom 106 (map)